Best Western McCarran Inn Achieves $19,542 in Direct Bookings in Just Four Months, with Sojern

immagini a forma di diamante in vari luoghi lussuosi
Risultati

$19,542

in direct booking revenue in just four months

136

additional direct booking reservations

Promoted

bookings at the individual property level
Pacchetto usato
Pay on the Stay
Canali
Display
Industria
Hotel

The team at Best Western McCarran Inn sought a way to decrease third-party dependency, as well as promote their hotel at the individual property level, and turned to Sojern in June 2017 to achieve this. In just four months, Sojern generated $19,542 in direct booking revenue for the property

«Non c'era alcun rischio da parte mia con il modello di pagamento delle commissioni di Sojern, quindi ho colto l'occasione. I risultati sono stati molto buoni. Sojern ha davvero superato le mie aspettative».

Pankaj Patel
Proprietario

Obiettivo

As the owner of Best Western McCarran Inn, Pankaj Patel has a lot on his plate. “I look after online reservations and I also deal with third parties,” he says. While Patel benefits from Best Western’s overall marketing efforts, he wanted a way to promote his individual property. In order to help with this, Patel partnered with Sojern in June of 2017 on their commission-based solution for independent properties.

Soluzione

A layered strategy of prospecting and retargeting ensures that Best Western McCarran Inn front and center for in-market travelers, and the proof is in the results. In just under four months, Sojern drove $19,542 in incremental direct booking revenue and 136 hotel bookings. And, with Sojern’s pay-on-the completed-stay commission model for independent properties, Patel doesn’t have to worry about paying Sojern for cancellations or no-shows.

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