Introduction
Auberge Saint-Antoine, a luxury hotel in Quebec, partnered with Sojern to boost brand visibility and drive direct bookings—especially during the low season. Leveraging automation and strategic campaign expansion, the hotel exceeded performance expectations and saw a significant return on investment.
Objectives
The team at Auberge Saint-Antoine partnered with Sojern to boost brand visibility and increase direct bookings during the low season, while automating digital efforts to free up team resources and time for creative strategy and planning.
“Sojern provides great value by combining performance and brand building. The visibility strategy is aligned with our goal to increase direct traffic to our site, leading to stronger margins and more control over the guest experience.”
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Solution
Sojern launched a bilingual, multi-campaign strategy by layering new food & beverage and meetings & events campaigns onto an existing always-on display campaign. With AI-powered automation and optimization, plus complimentary advertising creative in French and English, the team at Auberge Saint-Antoine shifted focus to strategic planning while maintaining strong performance. The partnership outperformed expectations and delivered a strong return on investment, surpassing awareness and booking goals across the U.S. and Canada.
About the Partnership
Host:
Agency:
Hotel Partner:
Attraction Partner:
“Sojern provides great value by combining performance and brand building. The visibility strategy is aligned with our goal to increase direct traffic to our site, leading to stronger margins and more control over the guest experience.”
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