"Due to the phenomenal success of this co-op campaign, we’ve decided to double the amount of hotel properties participating in the campaign. The way Sojern handled this campaign so efficiently from A to Z was amazing, and the outcomes were great. I would recommend all DMOs to test a co-op campaign with Sojern and I'm sure it will drive amazing results for them."

“Since we started working with Sojern in 2021, campaigns have been easy to scale and measure in a quick and flexible manner. The Sojern team has been so responsive and is there to support us with questions and concerns, or to nimbly adjust our strategy to optimize campaign performance. It is a huge value to have a collaborative and strategic partner like Sojern.“

"The Sojern team has been great at providing insights and helping us to make more data-driven decisions. They’re ahead of the game in connecting multiple data points and solving this puzzle for the tourism industry."

"Working with Sojern was a great experience, we managed to create a campaign that helped increase the brand value and awareness of visittuscany.com. Via the OnDevice questionnaire integrated into the campaign, we better understood the overall perception of our brand."

"The search and booking data provided by Sojern is an important factor when we report the bigger picture to our stakeholders. The insights gained throughout the campaign will be useful when planning future initiatives."

“We’re a destination marketing organization that doesn’t have a media buyer, so it is really the ease of working with you, figuring out solutions to our problems, continuing to grow our business, and finding ways to reach new travelers who want to be in our destination. You’re always available when I need you to talk through problems and find solutions. We’ve had some really good numbers over the years through some really difficult times and you’ve always been there to support us.”