DCT Abu Dhabi and Sojern Achieve 1.74X ROI & 700+ Room Night Bookings on a Co-Op Campaign

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DCT Abu Dhabi and Sojern Achieve 1.74X ROI & 700+ Room Night Bookings on a Co-Op Campaign

3.7M
people reached by the campaign
300+
bookings driven totaling 700 room nights
1.74X
ROI on three-month campaign

Summary

DCT Abu Dhabi and 37 hotel properties activated a co-op campaign in partnership with Sojern to drive direct bookings to the hotels and economic impact for Abu Dhabi. It resulted in a 1.74X ROI and 700+ room nights booked from January 2021 to March 2021.

Sojern Solutions Used

Advertising Channels

Due to the phenomenal success of this co-op campaign, we’ve decided to double the amount of hotel properties participating in the campaign. The way Sojern handled this campaign so efficiently from A to Z was amazing, and the outcomes were great. I would recommend all DMOs to test a co-op campaign with Sojern and I'm sure it will drive amazing results for them
Ahmad Mohamed Hameed, Media Planner, DCT Abu Dhabi

About

Abu Dhabi Tourism

About

Abu Dhabi Tourism

Abu Dhabi Tourism

Challenge

Approach

Results

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