Marketing Greece and Sojern partnered in April 2019 to deliver an awareness campaign to the French and UK markets. Over the course of the campaign, Sojern influenced over 40,000 searches and 3,300 bookings to Greece.
The Oh My Greece Campaign was a joint venture project of high production standards, supported by collective fundraising. With an increased number of stakeholders, the challenge faced was how to best spend the marketing budget to ensure that all collaborators were satisfied with the campaign goals and outcomes. Sojern helped to leverage travellers’ online behaviour to ensure the most effective strategy was implemented.
Sojern delivered 40.3K searches and 3.3K confirmed travellers to Greece over the campaign, achieving a CPV 40% better than target. An interesting finding was that customers searching for competitor destinations were more receptive to the campaign. “The Sojern campaign was quite a success,” stated Ioanna, “In addition to the strong results, were the in-depth daily insights that Sojern provided. If you’re not in front of your customers at the right time, your competitors will be."
When you think of thought leaders, think Sojern. It’s no secret that the travel industry looks to us when it comes to identifying the latest trends and insights.
Punta Gorda/Englewood Beach Visitor & Convention Bureau Drive 29:1 ROI and $707K in Estimated Economic Impact
Eugene, Cascades & Coast Achieves $14:1 ROAS With an Always-On Marketing Strategy
Visit Phoenix and Brkthru Partner with Sojern on a Co-op Program That Drove a 125:1 ROAS and $5.6 Million in Economic Impact