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2017 Travel Marketing Trends Not to Miss...

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eBook: Managing Guest Expectations in the Digital Age

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Partners & Customers

We work with over 800 top travel brands and independent hotels across the world.

  • American Airlines
  • Hertz
  • Melia
  • Fairmont Hotels
  • Emirates
  • Royal Carribean
  • Visit Britain
  • Colorado Come to Life

Case Studies

“In a competitive market, Sojern has helped make us top-of-mind for holidaymakers, and we’ve been able to reach more in-market travellers looking for flights to Monarch destinations. Sojern’s rich insights and dedicated account management team have helped inform our marketing decisions going forward, and we have since expanded our partnership.”Robert Foulkes, Online Marketing and Custom Insights Manager, Monarch Airlines

Breckenridge Winter

Breckenridge Winter

Breckenridge, Colorado was interested in reaching domestic ski travelers and driving them to gobreck.com.

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Banyan Tree Hotels & Resorts

Banyan Tree Hotels & Resorts

Sojern’s platform allows Banyan Tree to reach travelers who are actively looking to visit Acapulco and the Mayan Riviera, as well as those who fit into Banyan Tree’s target audience but aren’t aware of these specific properties.

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Hertz

Hertz

Hertz and Sojern began a partnership in 2013 to drive incremental business to Hertz offerings in key European markets.

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Press

ExchangeWire Logo

December 6, 2016

Advertisers Face More Complexity Navigating APAC Travel Consumer Journey

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The New York Times Logo

December 2, 2016

Weighing a Last-Minute Trip to Cuba

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Tnooz Logo

November 3, 2016

Programmatic native ads show promise for Sojern, Google, and San Francisco Travel

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TTG Media Logo

October 27, 2016

US is no 1 for festive feeling

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Blog

2017 Travel Marketing Trends Not to Miss from ITB Berlin

We loved joining over 120,000 travel experts from around the world at our 5th ITB Berlin! Every year, Sojern strives to bring something new to the table: be it in our thought leadership across ITB, delicious drinks for people to enjoy a moment of relaxation, or a great photo booth to take a souvenir home. This… Read more »

Sojern & Google Hotel Search and Booking Trends [Infographic]

Our report, From Search Engine to Booking Engine: Sojern’s 2017 Hotel Report, looks into the full path to a hotel booking using both Sojern and Google insights. We’ve condensed some of the hottest takeaways into an infographic to show everything from year-over-year growth in search for branded terms to lead time for mobile bookings. Check… Read more »

Upper-Funnel Search Trends and How Hoteliers Can Influence Them

Sojern’s 2017 Hotel Report, From Search Engine to Booking Engine, is out with valuable insights and actionable takeaways for hoteliers and travel brands. Through our collaboration with Google, we’ve garnered a view of the guest’s journey over the entire path to hotel booking.

6 Hotel Marketing Takeaways from HSMAI in Pictures

I recently had the pleasure of attending both the Adrian Awards and HSMAI Digital Marketing Strategy Conference in New York City. I presented a sneak preview of our new report From Search Engine to Booking Engine: Sojern’s 2017 Hotel Report and talked with hoteliers about the biggest challenges facing the industry. Here are six trends… Read more »

Sojern is Live at ITB

We are live-streaming at ITB in Berlin with our friends from the Digital Tourism Think Tank (DTTT), straight from our Sojern Lounge in 7.1b. Watch this space for a wide range of interviewees, panellists and thought leaders.

How Hoteliers Can Drive More Mobile Direct Bookings

Our 2017 hotel report, From Search Engine to Booking Engine, is out, and through our collaboration with Google, it’s packed with even more valuable insights on how guests get from search to booking, across devices. One of the many takeaways from the report is actually a problem that’s endured over the past several years. While… Read more »

Top 3 Considerations for Latin American Travel This Spring

Sojern’s latest Global Travel Insights Report looks forward to how spring travel is shaping up in different regions, and Latin American travel trends remain as interesting as ever. Here’s what we are seeing in LATAM for spring: 1. Latin Americans look to travel early in April. This year’s Semana Santa begins April 9 and ends… Read more »

Events

March 2: Programmatic Summit Sydney

Chris Greenwood will see you there.

March 2-3: ETC Market Intelligence Group & Marketing Group

Catch Dorian Quint’s and Luca Romozzi’s presentation, “Let the Data be your Guide.”

March 8-10: ITB Berlin

Find out how we turn your digital marketing into revenue. Schedule a meeting with our team today: solutions@sojern.com.

March: 12-14 Montana Governor’s Conference on Tourism & Recreation

Join Meredith Dillon for lunch on Monday, and hear about the future of Yellowstone National Park.

March 12-15: ARN Conference

Chad Reelfs is excited to see industry experts in New Orleans!

March 12-15: Travel South Showcase

Jason Manges and Brad King are there to meet some amazing Tourism Directors.

March 15-17: DMA West Tech Summit

Come by our Sojern booth!

March 19-21: Illinois Governor’s Conference on Travel & Tourism

Meredith Dillon participates in “Get your tickets here! A profile of the American attractions visitor.”

March 19-21: Visit North Carolina 365 Conference

Find Jason Manges and talk to him about how Sojern can measure brand lift from your digital marketing campaigns.

March 22: HSMAI ROCET

Catch Amanda Cravino in our lunch panel.

March 24: Tourism Cares

Christina Jones hits the streets of Oakland to give back to our local community.

March 26-31: Mountain Travel Symposium

Find us on the Trade Exchange floor or attend Sojern and Google’s “Traversing the Skier’s Path.”

March 27-29: International Car Rental Show

Brad Fischer takes part in “Using Customer Data to Drive Direct Bookings and Increase Ancillary Sales.”

March 27-30: Tianguis Turístico México

Schedule a meeting with our incredible Hotel team to find out how we can drive direct bookings to your hotel.

March 28: WIT Hospitality Hong Kong

Bianca Loo will be speaking on a panel alongside Sabre and HotelsCombined, discussing “Beyond Distribution: Different Parts of the Value Chain”

March 31: 3T Tourism Travel & Tech

Luca Romozzi is the headline speaker at this event in Zagreb, Croatia.