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"Due to the phenomenal success of this co-op campaign, we’ve decided to double the amount of hotel properties participating in the campaign. The way Sojern handled this campaign so efficiently from A to Z was amazing, and the outcomes were great. I would recommend all DMOs to test a co-op campaign with Sojern and I'm sure it will drive amazing results for them."
“One of the things that made Sojern stand out for us as a partner is your use of data. Working with taxpayers’ money we have to drive value and return, and your effective targeting, consistent monitoring and optimising the campaign as well as the Economic Impact Report helps us maximise impact and measure it. The brand study justified the approach of focussing more on the consideration funnel alongside more tactical led activity. Being able to accurately track so we can see how it's shifting the dial is really important to all DMOs, so it has been great working together.”
"The true value of Sojern’s partnership for us is the segmentation you’re able to do, your strong focus on tourism, and how precise you can get. Beyond just finding those interested in travel, you can find exactly which destinations a traveller is looking at and whether that traveller travels once per year, twice per year, three times per year…you can be so very precise."
"Working with Sojern was a great experience, we managed to create a campaign that helped increase the brand value and awareness of visittuscany.com. Via the OnDevice questionnaire integrated into the campaign, we better understood the overall perception of our brand."
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