本譯文僅作資訊提供之目的，並無法律約束效力。經簽署之英文契約如與本譯本有衝突之處，應以英文版本為準。
最後更新日期： 2019 年 3 月 8 日
請仔細詳閱本條款與條件（以下稱「條款」），因為本條款連同本協議中提及之 Sojern 實體（以下稱「Sojern」）、您以及客戶（以下稱「客戶」）之間就 Sojern 向您提供廣告服務所簽訂之任何其他商業協議、廣告訂購單或其他契約（各稱為一份「協議」）將規範您對 Sojern 技術及相關服務之使用。凡簽署引用本條款之協議，即代表您接受本條款。
1. 定義。
「廣告內容」係指宣傳客戶產品及/或服務之任何內容，包括但不限於影像、圖表、文字、資料、連結，或其他數位物件或程式。
「Facebook 服務」係指 Sojern 透過其 Facebook 企業管理平台帳戶而管理客戶之 Facebook 廣告活動，而客戶允許 Sojern 代為購買媒體及廣告版位，並由 Sojern 支付使用 Facebook 服務相關之媒體費用。
「搜尋引擎廣告服務」係指 Sojern 所提供之搜尋引擎廣告服務。
「服務」係指 Sojern 依本條款而提供之所有服務，包括但不限於 Facebook 服務以及搜尋引擎廣告服務（如適用）。
「Sojern 網路」係指非由 Sojern 所擁有、經營或控制，但 Sojern 具契約權利得代替客戶提供廣告內容並選擇目標受眾的網站。
「Sojern 技術」係指 Sojern 之專有技術，用以提供服務、展示定向廣告內容、追蹤使用者活動，並出具報告。
2.客戶帳戶。 您可能必須建立「客戶帳戶」以使用若干服務。若您建立客戶帳戶，您同意於建立自己的客戶帳戶時提供精準真實的資訊，並維護更新此等資訊。您應對使用客戶帳戶的一切活動負責，包括因為未能使您帳戶資訊維持保密而造成 Sojern 或其他服務使用者之損失。
3.使用 Sojern 技術。為使 Sojern 提供服務，Sojern 將提供客戶追蹤代碼或像素（以下稱「像素」）以及像素導入說明，以利客戶導入其指定網路。客戶將取得導入並使用像素之一切必要授權。Sojern 得向客戶提供最新像素（例如有必要更新 Sojern 技術時），而客戶應立即按 Sojern 指示，插入或導入此等更新版像素。客戶不得修改或企圖修改此等像素或 Sojern 技術之任何其他部分，客戶亦不得進行反向還原工程、反向組譯、反向編譯，或以其他方式分析或修改 Sojern 網路或 Sojern 技術的任何部分。客戶將遵守像素使用之一切適用法律與自我規範原則，包括於像 素蒐集使用者資料時，通知使用者並取得使用者同意（如適用）。
4.廣告內容。
客戶將向 Sojern 提供廣告內容，以及 Sojern 合理要求之其他客戶材料（如適用），以利 Sojern 按相關協議履行其義務。 客戶提供之所有廣告內容應遵守 Sojern 廣告指南。 客戶茲此受予 Sojern 非專屬、永久、已付訖、無權利金、可轉讓，並可再授權之全球授權，得使用、再製、散布複本、修改、建立衍生作品、公開放映、公開展示，並以其他方式利用廣告內容、客戶提供給 Sojern 之其他內容（如適用），或於客戶網站上公開可得之客戶內容（例如標誌與商標等），作以下用途：(i) 提供服務之必要；(ii) 於 Sojern 網路上提供廣告內容；以及 (iii) 如適用，替客戶及客戶之業務建立廣告，以利提供至 Sojern 網路（以下稱「Sojern 建立的內容」）。 對於 Sojern 建立的內容，於 Sojern 網路上散布前，Sojern 將採商業合理努力取得客戶之同意；前提是，若客戶未明確拒絕 Sojern 建立的內容（以及其非重大變更），則應構成客戶已同意。 Sojern 有權自行決定隨時自 Sojern 網路拒絕或移除任何廣告內容。
5.廣告內容之提供。 Sojern 並不控制所展示廣告內容的背景。客戶知悉並同意：(i) 廣告內容展示位置可能相鄰於客戶之直接或間接競爭者；且 (ii) 即使 Sojern 採商業合理努力，確保 Sojern 網路不包含任何具色情、誹謗、淫穢性質的網站，但 Sojern 不以任何形式保證廣告內容不會展示於此等背景中。Sojern 明確排除與此相關之一切責任，且客戶茲此放棄就此等事宜向 Sojern 要求任何法律、平衡法權利或救濟。如發生此等事宜，客戶唯一救濟方式為向 Sojern 提出書面要求，而 Sojern 將立即移除此等廣告內容。
6.報告。 Sojern 將使報告盡可能經常可取得（至少每個月一次），除非協議另有指定方式，將採電子或書面形式提供。報告以日為單位，並摘要創意執行、內容區域（例如廣告放置）、廣告曝光、點擊、花費/成本，以及協議中定義之其他變項（例如關鍵字）。
7.搜尋引擎廣告服務。 若客戶選擇由 Sojern 提供搜尋引擎廣告服務（如可提供），則將適用以下額外條款：客戶同意允許 Sojern 利用諸如 Google 廣告和 Microsoft Bing 廣告等產品，替客戶及其飯 店物業建立並管理搜尋引擎廣告帳戶。作為搜尋引擎廣告服務之一部分，客戶同意 Sojern 得替客戶建立廣告群組，複製、建立及更新關鍵字名單，並進行關鍵字鎖定。客戶進一步同意：(i) 提供 Sojern 執行搜尋引擎廣告服務之一切必要資訊與材料；(ii) 負責確保此等資訊與材料均精準且完整；且 (iii) 此等資訊與材料之所有權仍歸客戶獨自所有。客戶茲此聲明，目前以及搜尋引擎廣告服務提供期間，並未自行或允許任何第三方替客戶及其飯店物業進行 Google 廣告或 Bing 行銷/廣告活動，且知悉若未能遵守本項限制，將導致客戶的 Google 廣告或 Bing 帳戶遭相關提供者暫停。若客戶有意就 Google 廣告的搜尋引擎廣告服務，直接向 Google 提出任何問題，則 Sojern 將於收到書面要求後，提供客戶其 Google 廣告帳戶 ID。
Sojern 聲明並保證：(i) 透過 Google 廣告進行搜尋引擎廣告服務時，Sojern 將與 Google 搭配合作並遵守 Google 第三方政策；(ii) Sojern 將支付和搜尋引擎廣告服務有關的一切媒體費用，且不會就搜尋引擎廣告服務收取管理費；且 (iii) 搜尋引擎廣告服務將以良好且技術熟練、符合相關業界標準之方式進行。本保證之效力將維持至任何搜尋引擎廣告服務完成後三十 (30) 天為止。如違反前項保證，客戶唯一的救濟方式（以及 Sojern 之全部責任）為 Sojern 將立即自費再次提供未能符合此有 限保證之搜尋引擎廣告服務，其提供方式由 Sojern 自行決定。
8.Facebook 服務。 若客戶選擇由 Sojern 提供 Facebook 服務（如可提供），則將適用以下額外條款：客戶同意提供進行 Facebook 服務之一切必要資訊與材料，包括但不限於客戶 Facebook 廣告帳戶、Facebook 頁面、Facebook 目錄、Facebook 像素、客戶產品摘要（包含飯店物業/產品資訊（非使用者資料）之資料檔案），以及客戶創作資料（圖像、影像、HTML 檔案）的權利與許可。客戶將負責確保此等資訊與材料均精準且完整，且此等資訊與材料之所有權仍歸客戶獨自所有。自 Sojern 取得 Facebook 廣告帳戶存取權之客戶員工/關係企業所進行之一切活動應由客戶自行負責。
9.隱私權政策。 客戶及 Sojern 將於其各自網站上公告其符合所有相關法律與自我管理業界指南之隱私權政策。任一方當事人如未能持續於其各自網站上公告隱私權政策，或未能遵守此等隱私權政策，另一方當事人得因此立即取消 IO。
10.資料蒐集與使用。 透過 Sojern 技術、客戶的廣告內容以及客戶使用服務時蒐集的一切資料，均稱為「飯店物業解決方案 資料」。客戶知悉並同意，Sojern 可能因下列原因而使用並揭露飯店物業解決方案資料：(i) 作為 Sojern 業務經營之一部分，但使用或揭露飯店物業解決方案資料時不得透露個別客戶身分（客戶以書面同意者除外）；(ii) 經營、管理、測試、維護、並提升服務、Sojern 技術、Sojern 網路，以及其他 Sojern 產品、程式及/或服務；以及 (iii) 做其他一般營運用途。Sojern 為此等飯店物業解決方案資料之所有人。Sojern 將針對回應廣告內容以及與廣告互動之個人進行資料蒐集，詳細情況請參考隱私政策。
11.智慧財產。 以下之一切權利、所有權與利益均屬於 Sojern 或其授權者（依適用情況而定）：(i) 服務以及提供服務所使用的材料與方法；(ii) Sojern 技術；以及 (iii) 飯店物業解決方案資料。廣告內容之一切權利、所有權與利益均為客戶所有。客戶同意 Sojern 使用客戶之名稱、商標及/或標誌作新聞稿或客戶參考之用。
12.保密條款。「機密資料」包括：(i) 揭露方（以下稱「揭露方」）提供給接收方（以下稱「接收方」）時標註為「機密」或「專有」之一切資料；以及 (ii) 揭露方提供時，判斷其周圍環境，應合理視為機密或專有之資料與數據。預訂報告與協議均視為機密資料。接收方應按保護其自身機密資訊之相同方式保護機密資訊，且任何情況下均不得低於合理注意之水準。除有必要知悉，且受保密與不得使用義務（保護程度不得低於本章節之保密條款）之限制的員工、代理人、關係企業或第三 方，接收方不得向任何人揭露機密資訊。接收方不得使用揭露方機密資訊作協議規定以外之用途。縱本文中有與此相反規定，「機密資訊」一詞不包含以下資訊：(i) 接收方已事前知悉者；(ii) 非因接收者之故，當時或後來致可公開取得者；(iii) 接收方已正當持有，且揭露方提供予接收方當時或之前，無任何保密義務者；(iv) 由接收方之員工或代理人未參考機密資訊情況下獨立開發者；或 (v) 揭露方提供予非關係企業且無保密義務之第三方者。縱有前述規定，接收方為回應法院或其他政府機關之有效命令、按法律或適用證券交易所規定要求，或為建立任一方當事人於本條款之權利而有必要，得揭露揭露方之機密資訊；惟，揭露方與接收方將要求制訂一切保護此等資訊不致成為可公開取得而必要之命令。若機密資訊遭協議所授權以外之任何人士或實體持有、使用或知悉，一方當事人應立即以書面告知他方當事人其詳細情況。雙方當事人知悉，若一方當事人違反（或企圖違反或威脅將違反）本章節之義務，則未違約之一方將遭受不可回復之損失。因此，各方當事人同意，非違約方有權申請禁制性救濟，但不得限制非違約方依法律、不公平，或按協議而享有之其他權利與救濟方式。
13.聲明與保證。 客戶聲明並保證：(i) 將遵守所有相關地方、州立、國家以及國際法規，包括但不限於規範智慧財產和其他專有權利、資料保護以及隱私權之法律，以及美國出口法律與法規；(ii) 其擁有以下必要授權；(a) 存取指定網站、(b) 於指定網站上插入或導入 Sojern 像素，或 (c) 使用先前已安裝於指定網站之 Sojern 像素；且(iii) 廣告內容以及客戶提供給 Sojern 之任何其他內容：(a) 現在與未來均不侵犯、違反或挪用任何第三方權利，包括任何專利、商標、商業機密、著作權、公開權，或其他智慧財產或專有權利，且 (b) 符合 Sojern 廣告指南以及客戶張貼的隱私權通知。
Sojern 聲明並保證：(i) 將遵守所有相關地方、州立、國家以及國際法規，包括但不限於規範智慧財產和其他專有權利、資料保護以及隱私權之法律，以及美國出口法 律與法規；且 (ii) Sojern 技術現在與將來均未侵犯、違反或挪用任何第三方權利，包括任何專利、商標、商業機密、著作權、公開權，或其他智慧財產或專有權利。
14.擔保賠償。 如因下列事由、因下列事由而起，或與之相關因素，導致 Sojern、其主管、董事與員工遭受任何索賠、收費、投訴、法律程序、損害（直接或間接）、損失、責任、成本與開銷（包括法院費用與合理律師費），客戶應負法律責任及賠償責任：(i) 客戶違反本條款所規定之任何聲明、保證或義務；或 (ii) 廣告內容或客戶按本條款提供給 Sojern 之其他內容。
如因 (i) Sojern 違反本條款所規定之任何聲明、保證或義務；或 (ii) Sojern 技術遭控侵害、違反或挪用任何第三方權利，包括任何專利、商標、商業機密、著作權、公開權，或其他智慧財產或專有權利，導致客戶、其主管、董事與員工遭受任何索賠、收費、客訴、法律程序、損害（直接或間接）、損失、責任、成本與開銷（包括法院費用與合理律師費），Sojern 應負法律責任及賠償責任。
若與賠償方對協議之重大疏失或故意不當行為相關因素，導致他方當事人、其主管、董事與員工遭受任何索賠或指控，賠償方應負法律責任與賠償責任。
15.有限責任；不予擔保事項。 除各方當事人之擔保賠償義務、因違反第 12 條（保密條款）而導致的損害，或客戶或 Sojern 之故意不當行為以外，任一方當事人對下列情形概不負責：(i) 他方當事人因協議而產生任何衍生性、間接、偶發性、懲罰性、特別或警示性損害，包括但不限於因利潤損失、營業中斷、資訊遺失和類似損害，即使該當事人已告知損害可能性亦同；或 (ii) 超過索賠當日前六 (6) 個月期間客戶就服務之提供所支付之總額，或一千 (1,000) 美元，以金額較高者為準。在不允許排除默示保證或對法定權利予以限制的司法管轄區內，任一方當事人之責任應於相關法律允許之最大範圍內限縮。
除本協議明定者，Sojern 特此針對服務、Sojern 網路以及 Sojern 技術，排除一切明示、默示、法定保證與條件，包括但不限於任何適售性、品質滿意、符合特定用途、準確性、平靜使用、不侵害第三方權利之默示保證及/或條件，以及交易過程或使用交易所生之任何保證。Sojern 不保證 (i) 客戶使用服務時不受干擾；(ii) 服務所含或執行的功能符合客戶要求；(iii) 服務之運作不受中斷或無錯誤；或 (iv) 服務之瑕疵 必將改正。Sojern 或經核可之代表所作出的口頭或書面資訊或建議一概不構成保證。在不允許排除默示保證或對法定權利予以限制的司法管轄區內，以上排除與限制應於相關法律允許之最大範圍內視為有效。
16.修改條款與協議。 Sojern 有權隨時自行決定修改本條款，無須事前通知，其將於 Sojern 網頁上提供修訂版條款，並於標題處註明版本日期，縱有前述規定，此等變更實施時，Sojern 將採合理商業努力就此等條款之重大改變作出通知。客戶持續使用本服務即表示接受此等修改後條款。若客戶不接受此等修改，其唯一救濟方式為終止將修訂版條款納入之一切協議。
協議得透過以下方式修改：(i) 電子郵件的書面方式使雙方當事人知悉；(ii) 客戶於客戶帳戶提出變更（如適用）；或 (iii) 由對方回簽修訂協議。對本條款以協商方式作出的改變必須以書面作出並獲得對方回簽。
17.有效期間與終止。 凡將本條款納入之協議有效期間，本條款均維持有效。除非協議另有規定，任一方當事人得以下列方式終止協議：(i) 不附理由者應提前七 (7) 天以書面通知，得以電子郵件方式告知；或 (ii) 若另一方當事人嚴重違反其義務且未能於收到通知後五 (5) 天內補正，則書面通知終止立即生效。各方當事人同意，牽涉付款義務、隱私權、機密資訊、聲明與保證、擔保責任、免責聲明、責任有限與一般條款之章節，將於協議屆滿或終止後持續有效。
18.轉讓。 若客戶銷售、併購、移轉或合併其資產，則所有協議（包括本條款及所有付款義務）將於此等交易結束時，約束相關之客戶買主、繼受人或受讓人。Sojern 得無限制轉讓協議。
19.各方當事人的關係。 Sojern 與客戶均為獨立承包人。各方當事人之間無任何合資、合夥、代理或信託關係，且各方當事人無意透過簽署任何協議建立任何上述關係。
20.準據法。 凡 Sojern Inc. 所簽署的任何協議，均以加州法律為準據法並據以解釋 ，排除法律衝突原則之適用，且因此等協議所生之任何爭議，應由加州舊金山郡之聯邦與州立法院專屬調解。凡 Sojern Limited 所簽署的任何協議，均以英格蘭與威爾斯法律為準據法並據以解釋，排除法律衝突原則之適用，且因此等協議所生之任何爭議，應由英格蘭與威爾斯之法院專屬調解。凡 Sojern Intl Limited 所簽署的任何協議，均以愛爾蘭共和國法律為準據法並據以解釋，排除法律衝突原則之適用，且因此等協議所生之任何爭議，應由愛爾蘭共和國之法院專屬調解。客戶特此同意前開法院擁有此等訴訟之屬人及專屬管轄。縱有此規定，任一方當事人均可於他方當事人居住或主要營業所在地之管轄法庭，申請禁制令或其他平衡法救濟，以保護或執行該當事人之智慧財產權。
21.總則。 Sojern 與客戶所簽署之本協議構成 Sojern 與客戶就本協議標的事項之完整且唯一合意，取代一切先前與同時就此等標的議定之書面或口頭協議、溝通與共識。若本協議及條款之條款有歧異，應以本協議條款為準。若一份協議（包括本條款）之條款被視為無效，或因任何原因無法執行，則該條款將於最小必要範圍內受限制或排除，且其餘條款均維持完整而充分之效力。若任一方選擇不對一份協議（包括本條款）之任何權利或條款行使嚴格履行，並不構成對此等權利或條款之棄權。各方當事人知悉並同意，採電子格式 （例如電子郵件或 PDF）之通知，為本條款之可接受通知方法。
This translation is for informational purposes only and is not legally binding. In the event of a conflict between the signed English contract and this translation, the English version shall prevail.
Last Updated: March 8, 2019
Please read these Terms and Conditions (“Terms”) carefully, because they, together with any commercial agreement, insertion order or other contract pursuant to which Sojern provides you with advertising services (an “Agreement”) between the Sojern entity addressed in the Agreement (“Sojern”) and you, the client (“Client”), govern your use of the Sojern Technology and related Services. By signing an Agreement that references these Terms, you accept these Terms.
1.Definitions.
“Ad Content” means any content which promotes Client’s products and/or services, including, but not limited to, images, graphics, text, data, links or other digital objects or code.
“Facebook Services” means Sojern managing Client’s Facebook advertising campaigns through Sojern’s Facebook Business Manager Account, with Client allowing Sojern to purchase media and ad inventory on its behalf, and Sojern paying media costs associated with use of the Facebook Services.
“SEM Services” means search engine marketing services provided by Sojern.
“Services” mean any and all of the services provided by Sojern pursuant to these Terms, including, without limitation, Facebook Services and SEM Services (if applicable).
“Sojern Network” means websites that are not owned, operated, or controlled by Sojern, but on which Sojern has a contractual right to serve Ad Content and target users on behalf of Client.
“Sojern Technology” means Sojern’s proprietary technology used to provide the Services, display targeted Ad Content, track user actions, and provide reporting.
2. Client Account. To use certain of the Services, you may need to create a “Client Account”. If you establish a Client Account, you agree to provide accurate and truthful information when establishing your Client Account and to keep such information current. You will be responsible for all activity that occurs using your Client Account, including any losses incurred by Sojern or any other user of the Services resulting from your failure to maintain the secrecy of your account information.
3. Using Sojern Technology. To enable Sojern to provide the Services, Sojern will provide Client with tracking code or pixels (the “Pixels”) for Client to implement on its designated website(s), as well as instructions for implementation. Client will secure any necessary authorizations for implementation and use of the Pixels. Sojern may provide Client with updated Pixels, (e.g. if necessary to update the Sojern Technology) and Client will promptly insert or implement such updated Pixels as instructed by Sojern. Client will not modify, or attempt to modify, such Pixels or any other part of the Sojern Technology, nor will Client reverse engineer, disassemble, decompile or otherwise analyze or alter any part of Sojern’s Network or Sojern’s Technology. Client will comply with any applicable laws and self-regulatory principles relating to the use of Pixels, including, where applicable, providing notice to and receiving consent from users when such users data is being collected by the Pixels.
4. Ad Content.
Client will provide Sojern with the Ad Content, and if applicable, other Client materials reasonably requested by Sojern, in order to enable Sojern to perform its duties under applicable Agreement(s). All Ad Content provided by Client shall adhere to Sojern’s Advertising Guidelines. Client hereby grants Sojern a non-exclusive, perpetual, fully paid up, royalty free, transferable, worldwide license, with a right to sublicense, to use, reproduce, distribute copies of, modify, create derivative works based upon, publicly perform and publicly display and otherwise exploit the Ad Content, and if applicable, any other Client content provided to Sojern or Client content (e.g. logos, marks, etc.) which is publicly available on Client’s website(s), to be used: (i) as necessary to provide the Services; (ii) to serve the Ad Content on Sojern Networks; and (iii) if applicable, in order to create advertisements for Client and Client’s business, to be served on Sojern Networks (“Sojern-Created Content”). Sojern will use commercially reasonable efforts to obtain Client’s approval of Sojern Created Content prior to distribution on the Sojern Network; provided, however, failure by Client to expressly reject Sojern Created Content (and non-material variations thereof), will constitute approval by Client. Sojern reserves the right, in its sole discretion, to reject or remove any Ad Content from the Sojern Network at any time.
5. Delivery of Ad Content. Sojern does not control the context in which Ad Content is displayed. Client acknowledges and agrees that: (i) Ad Content may be displayed next to Client’s direct or indirect competitors, and (ii) that while Sojern uses commercially reasonable efforts to ensure that the Sojern Network does not include websites that are of a pornographic, defamatory, obscene or illegal nature, Sojern gives no guarantee or warranty of any kind that Ad Content may not be displayed in such context. Sojern expressly disclaims any and all liability in connection therewith and Client hereby waives any legal or equitable rights or remedies Client may have against Sojern with respect thereto. As Client’s sole and exclusive remedy in such case, Sojern will, upon Client’s written request, promptly remove such Ad Content.
6. Reporting. Sojern will make reporting available as frequently as possible (and at least as often as monthly) either electronically or in writing, unless otherwise specified in the Agreement. Reports will be broken out by day and summarized by creative execution, content area (e.g. ad placement), impressions, clicks, spend/cost, and other variables as may be defined in the Agreement (e.g., keywords).
7. SEM Services. If Client elects to have Sojern provide SEM Services (where available), the following additional terms shall apply: Client agrees to permit Sojern to set up and manage search engine marketing accounts for Client and its properties using products such as Google Ads and Microsoft Bing Ads. As part of the SEM Services, Client agrees that Sojern may (among other actions), create ad groups and copy, create and update keyword lists, and perform keyword targeting on Client’s behalf. Client further agrees to: (i) provide Sojern with all necessary information and materials to perform the SEM Services; (ii) be responsible for ensuring that all of such information and materials are accurate and complete; and (iii) continue to exclusively own all rights in such information and materials. Client represents that is not running, and for the duration of the provision of SEM Services, it will not run or allow another third party to run, Google Ads or Bing campaigns for Client and Client’s properties, and acknowledges that failing to abide by this restriction may result in suspension of Client’s Google Ads or Bing accounts by the applicable provider. If Client wishes to contact Google directly regarding any questions of concerns about the SEM Services provided on Google Ads Sojern will, upon written request, provide Client with its Client ID for their Google Ads account(s).
Sojern represents and warrants that: (i) in performing the SEM Services via Google Ads, Sojern partners with Google and complies with the Google Third-Party Policy; (ii) Sojern will pay for all media fees associated with SEM Services, and will not charge a management fee in connection with the SEM Services; and (iii) the SEM Services will be performed in a good and workmanlike manner consistent with applicable industry standards. This warranty will be in effect for a period of thirty (30) days from the completion of any SEM Services. As Client’s sole and exclusive remedy (and Sojern’s entire liability) for any breach of the foregoing warranty, Sojern will, at its sole option and expense, promptly re-perform any SEM Services that fail to meet this limited warranty. .
8. Facebook Services. If Client elects to have Sojern provide Facebook Services (where available), the following additional terms shall apply: Client agrees to provide Sojern with all necessary information and materials to perform the Facebook Services, including, without limitation, rights and permissions related to the Client’s Facebook Ad account(s), Facebook Page(s), Facebook Catalog(s), Facebook Pixel(s); Client’s product feeds (data file containing property/product information (non-user data)); and Client’s creative data (image, video, HTML files). Client will be responsible for ensuring that all of such information and materials are accurate and complete and will continue to exclusively own all rights in such information and materials. Client will be responsible for all activity conducted by any employee/affiliate of Client who is given access by Sojern to the Facebook Ad Account.
9. Privacy Policies. Client and Sojern will post privacy policies on their respective websites which comply with all applicable laws and self-regulatory industry guidelines. Failure by either party to continuously post a privacy policy on their respective websites, or non-adherence to such privacy policy, is grounds for immediate cancellation of the IO by the other party.
10. Collection and Use of Data. All data collected through the Sojern Technology, the Client’s Ad Content and Client’s use of the Services is referred to as “Property Solutions Data”. Client acknowledges and agrees that Sojern may use and disclose the Property Solutions Data: (i) as part of Sojern’s business operations, as long as the use/disclosure of the Property Solutions Data does not individually identify the Client (except where agreed to in writing by Client); (ii) to operate, manage, test, maintain and enhance the Services, the Sojern Technology and Sojern Network and other Sojern products, programs and/or services; and (iii) for other general business purposes. Sojern will be the owner of such Property Solutions Data. Sojern will collect information about individuals who respond to, and interact with, the Ad Content as further described in its Privacy Policy.
11. Intellectual Property. All right, title and interest in and to: (i) the Services and all materials and methods used to provide the Services; (ii) the Sojern Technology; and (iii) the Property Solutions Data are owned by Sojern or its licensors, as applicable. All right, title and interest in and to the Ad Content is owned by Client. Client agrees that Sojern may use the Client’s name, trademarks, and/or logos for press releases or customer references.
12. Confidentiality. “Confidential Information” will include: (i) all information marked as “Confidential,” “Proprietary,” or similar legend by the disclosing party (“Discloser”) when given to the receiving party (“Recipient”); and (ii) information and data provided by the Discloser, which under the circumstances surrounding the disclosure should be reasonably deemed confidential or proprietary. Bookings Reports and Agreements are considered Confidential Information. Recipient will protect Confidential Information in the same manner that it protects its own information of a similar nature, but in no event with less than reasonable care. Recipient shall not disclose Confidential Information to anyone except an employee, agent, affiliate, or third party who has a need to know, and who is bound by confidentiality and non-use obligations at least as protective as the confidentiality provisions are in this Section. Recipient will not use Discloser’s Confidential Information other than as provided for in the Agreement. Notwithstanding anything contained herein to the contrary, the term “Confidential Information” will not include information which: (i) was previously known to Recipient; (ii) was or becomes generally available to the public through no fault of Recipient; (iii) was rightfully in Recipient’s possession free of any obligation of confidentiality at, or prior to, the time it was communicated to Recipient by Discloser; (iv) was developed by employees or agents of Recipient independently of, and without reference to, Confidential Information; or (v) was communicated by Discloser to an unaffiliated third party free of any obligation of confidentiality. Notwithstanding the foregoing, the Recipient may disclose Confidential Information of the Discloser in response to a valid order by a court or other governmental body, as otherwise required by law or the rules of any applicable securities exchange, or as necessary to establish the rights of either party under these Terms; provided, however, that both Discloser and Recipient will stipulate to any orders necessary to protect such information from public disclosure. A party shall immediately notify the other party in writing of all circumstances surrounding any possession, use or knowledge of Confidential Information by any person or entity other than those authorized by the Agreement. Both parties acknowledge that, if a party breaches (or attempts or threatens to breach) its obligations under this Section, the non-breaching party will suffer irreparable harm. Accordingly, the parties agree that the non-breaching party shall be entitled to injunctive relief without limiting any other rights and remedies to which the non-breaching party may be entitled to at law, inequity or under the Agreement.
13. Representations and Warranties. Client represents and warrants that: (i) it will comply with all applicable local, state, national and international laws, including, but not limited to, laws governing intellectual property and other proprietary rights, data protection and privacy, as well as U.S. export laws and regulations; (ii) it has any necessary authorizations to: (a) access the designated website(s), (b) insert or implement the Sojern Pixels on the designated website(s), or (c) use the Sojern Pixels previously installed on the designated website; and (iii) the Ad Content and any other content provided by Client to Sojern: (a) does not and will not infringe, violate or misappropriate any third-party rights, including any patent, trademark, trade secret, copyright, right of publicity, or any other intellectual property or proprietary right, and (b) complies with Sojern’s Advertising Guidelines and Client’s posted privacy notices.
Sojern represents and warrants that: (i) it will comply with all applicable local, state, national and international laws, including, but not limited to, laws governing intellectual property and other proprietary rights, data protection and privacy as well as U.S. export laws and regulations; and (ii) the Sojern Technology does not and will not infringe, violate or misappropriate any third-party rights, including any patent, trademark, trade secret, copyright, right of publicity, or any other intellectual property or proprietary right.
14. Indemnification. Client will defend, indemnify and hold Sojern, and its officers, directors and employees, harmless from and against any and all claims, charges, complaints, proceedings, damages (direct or indirect), losses, liabilities, costs and expenses (including court costs and reasonable attorney’s fees) due to, arising out of, or relating in any way to: (i) a breach by Client of any of its representations, warranties, or obligations set forth in these Terms; or (ii) the Ad Content or other content provided by Client to Sojern under these Terms.
Sojern will defend, indemnify and hold Client, and its officers, directors and employees, harmless from and against any and all claims, charges, complaints, proceedings, damages (direct or indirect), losses, liabilities, costs and expenses (including court costs and reasonable attorney’s fees) due to, arising out of, or relating in any way to: (i) a breach by Sojern of any of its representations, warranties, or obligations set forth in these Terms; or (ii) a claim the Sojern Technology infringes, violates or misappropriates any third-party rights, including any patent, trademark, trade secret, copyright, right of publicity, or any other intellectual property or proprietary right.
Each party agrees to defend, indemnify and hold the other party and its officers, directors, and employees harmless from, against, and in respect of all liabilities resulting from any claim or allegation raised in conjunction with indemnifying party’s gross negligence or willful misconduct under an Agreement.
15. Limitation of Liability; Disclaimer of Warranties. Excluding each Party’s indemnification obligations, damages that result from a breach of Section 12 (Confidentiality), or intentional misconduct by Client or Sojern, in no event will any party be liable for: (i) any consequential, indirect, incidental, punitive, special, or exemplary damages whatsoever, including, but not limited to, damages for loss of profits, business interruption, loss of information, and the like, incurred by another party arising out of an Agreement, even if such party has been advised of the possibility of such damages; or (ii) an amount exceeding the amount paid by Client for the provision of the Services during the six (6) months immediately preceding the date of the claim or one thousand (1,000) U.S. dollars, whichever is greater. In jurisdictions that do not allow for the limitation of liability set forth in these Terms, each Party’s liability will be limited to the fullest extent allowed by applicable law.
Except as explicitly stated herein, Sojern specifically disclaims all warranties and conditions with respect to the Services and the Sojern Network and Sojern Technology, either express, implied or statutory, including, but not limited to, any implied warranties and/or conditions of merchantability, satisfactory quality, fitness for a particular purpose, accuracy, quiet enjoyment, non-infringement of third party rights, and any warranties arising out of the course of dealing or usage of trade. Sojern does not warrant: (i) against interference with Client’s enjoyment of the Services; (ii) that the functions contained in the Services or performed by the Services will meet Client’s requirements, (iii) that the operation of the Services will be uninterrupted or error-free; or (iv) that defects in the Services will be corrected. No oral or written information or advice given by Sojern or an approved representative will create a warranty. In such jurisdictions that do not allow for the exclusion of implied warranties or limitations on statutory rights, the above exclusions and limitations will be valid to the fullest extent allowed by applicable law.
16. Modification of Terms and Agreements. Sojern reserves the right to modify these Terms at any time at its sole discretion and without prior notice, by making the amended terms available on the Sojern website, with the date of revision stated in the title. Notwithstanding the foregoing, Sojern will use commercially reasonable efforts to provide notice of material changes to these Terms when such changes are enacted. Client’s continued use of the Services will indicate acceptance of such modified terms. If any modification is unacceptable to Client, Client’s sole and exclusive remedy is to terminate all Agreements incorporating the modified terms.
Agreements may be modified: (i) in writing via electronic mail acknowledged by both Parties; (ii) via Client-initiated changes in the Client Account (where available); or (iii) via countersigned amendment. Any negotiated changes to these Terms must be reflected in a countersigned writing.
17. Term and Termination. These Terms shall remain in effect for the duration of the Agreement(s) into which they are incorporated. Unless otherwise specified in an Agreement, either party may terminate such agreement(s): (i) without cause upon seven (7) days’ prior written notice, which notice may be given by electronic mail; or (ii) with immediate effect by written notice if the other party is in material breach of its obligations and fails to remedy within five (5) days of receipt of notice. The parties agree that the sections discussing payment obligations, privacy, confidential information, representations and warranties, indemnification, disclaimers, limitations of liability and the general terms will survive expiration or termination.
18. Assignment. In the event that Client is party to a sale, merger, transfer, or consolidation of its assets, all Agreement(s) (including these Terms and all payment obligations) will be binding upon the applicable purchaser, successor, transferee or assignee of Client upon completion of such transaction. Sojern may freely assign Agreements.
19. Relationship Between the Parties. Sojern and Client are independent contractors. There is no joint venture, partnership, agency or fiduciary relationship existing between the parties and the parties do not intend to create any such relationship by this executing any Agreements.
20. Governing Law. With respect any Agreement signed by Sojern, Inc., such Agreement(s) will be construed in accordance with the laws of the State of California, without regard to any conflict of law provisions, and any dispute arising hereunder will be resolved exclusively by the federal and state courts serving the County of San Francisco, California. With respect any Agreements signed by Sojern Limited, such Agreements will be construed in accordance with the laws of England and Wales, without regard to any conflict of law provisions, and any dispute arising hereunder will be resolved exclusively by the courts of the England and Wales. With respect any Agreements signed by Sojern Intl Limited, such Agreements will be construed in accordance with the laws of the Republic of Ireland, without regard to any conflict of law provisions, and any dispute arising hereunder will be resolved exclusively by the courts of the Republic of Ireland. Client hereby consents and submits to the personal and exclusive jurisdiction of the applicable courts. Notwithstanding this, either party may apply for injunctive or other equitable relief to protect or enforce that party’s intellectual property rights in any court of competent jurisdiction where the other party resides or has its principal place of business.
21. General Provisions. The Agreement(s) executed between Sojern and Client constitute(s) the complete and exclusive agreement(s) between Sojern and Client with respect to the subject matter hereof, superseding and replacing any and all prior and contemporaneous agreements, communications, and understandings (both written and oral) regarding such subject matter. In case of discrepancies between the provisions of the Agreement and these Terms, the provisions of the Agreement prevail. If any provision of an Agreement (including these Terms) is deemed invalid or for any reason unenforceable, then that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will remain in full force and effect. If either party chooses not to enforce strict performance of any right or provision under an Agreement (including these Terms), this will not be construed as a waiver of such right or provision. The parties acknowledge and agree that notices in electronic format (e.g. e-mail or PDF) are an acceptable means of notice under these Terms.
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