Das Sojern Traveler-Ökosystem™
Das Sojern Traveler Ecosystem™ ist unsere branchenführende Datenbank, in der wir buchstäblich Milliarden von Reiseabsichtssignalen wie Hotel- und Flugbuchungsdaten von Tausenden von Reisemarken auf der ganzen Welt sorgfältig gesammelt, aggregiert und analysiert haben — und das tun wir auch weiterhin täglich. Diese unübertroffene Sammlung pseudonymisierter Daten gibt Ihnen einen weitaus besseren Überblick über den globalen Reisemarkt. Das ist es, was den Erfolg und das kontinuierliche Wachstum unserer Kunden wirklich vorantreibt.
Explore the EcosystemData Privacy
Data privacy isn’t just a big deal to consumers; it can make or break your brand. That’s why every part of the Sojern platform is built to help you align with consumers’ expectations and preserve their ability to control their own personal information. We help you deliver a customer experience that builds trust.
We are also committed to earning your trust by focusing on the our three privacy principles, which serve as the foundation of our privacy approach and guide how we shape our platform in the future. Our principles and the Sojern platform help you to meet travelers’ privacy expectations and give them the right tools to manage their own data.
Visit Our Privacy CenterOur commitment to data privacy is important, which is why we are both trusted and certified members of:
We are transparent about our data collection, use and disclosure. We will clearly outline our data practices so you and your travelers can make informed decisions.
We will be accountable to keep personal information secure and confidential, respect local privacy laws, require third-party providers and recipients of your data to do the same, and educate our employees on compliance with privacy policies and laws.
With Sojern, we work to ensure that you are in control of your own data. We will provide choices when possible, and honor privacy rights and requests.
Was wir Tun Sie es nicht
Es ist wichtig, dass Sie verstehen, welche Informationen wir sammeln und welche nicht:
- Wir erheben keine sensiblen personenbezogenen Daten, um zielgerichtete Werbung zu schalten; zum Beispiel Gesundheitsdaten, politische Zugehörigkeit oder religiöse Überzeugungen.
- Wir erheben auch andere Arten von pseudonymisierten Informationen, die uns insbesondere dabei helfen, die Reiseabsicht und das damit verbundene Online-Einkaufsverhalten nachzuweisen, beispielsweise Fluginformationen oder das Verhalten bei Hotelbuchungen.
Data Security
Because our business was founded in data, security and privacy were built in by design. The first step is to pseudonymize personal information from the very beginning.
- Your data flows into the Sojern Warehouse via a secure API call or secure file transmission/transfer. Sojern uses “SSL/TLS” (industry standard encryption) for communications over public networks.
- To ensure that your data is secure, we use the Google Cloud Platform (GCP) as the underpinning infrastructure for our own systems. Everything on Google Cloud is encrypted at rest with AES-256 encryption. Our systems regularly undergo independent verification of security, privacy, and compliance controls, achieving certifications, attestations, and audit reports to demonstrate compliance.
- We implement security updates every month for our customers and audit our internal systems to ensure the highest level of data protection.
- No central data processing exists on-premise of any Sojern owned and/or operated property beyond that accessed via employer-owned, employee-operated computers. Further security measures are taken through industry-leading identity and access management and endpoint systems management.
Verbessern Sie Ihr Marketing
Beginnen Sie noch heute Ihre datengesteuerte Marketingreise mit Sojern.
