El ecosistema de viajeros de Sojern™
El Sojern Traveler Ecosystem™ es nuestra base de datos líder del sector en la que hemos recopilado, agregado y analizado minuciosamente miles de millones de señales de intención de viaje, como datos de reservas de hoteles y aerolíneas de miles de marcas de viajes en todos los rincones del mundo, y seguimos haciéndolo a diario. Esta colección inigualable de datos seudonimizados le brinda una visión mucho mejor del mercado mundial de viajes. Es lo que realmente impulsa el éxito y el crecimiento continuo de nuestros clientes.
Explore the EcosystemData Privacy
Data privacy isn’t just a big deal to consumers; it can make or break your brand. That’s why every part of the Sojern platform is built to help you align with consumers’ expectations and preserve their ability to control their own personal information. We help you deliver a customer experience that builds trust.
We are also committed to earning your trust by focusing on the our three privacy principles, which serve as the foundation of our privacy approach and guide how we shape our platform in the future. Our principles and the Sojern platform help you to meet travelers’ privacy expectations and give them the right tools to manage their own data.
Visit Our Privacy CenterOur commitment to data privacy is important, which is why we are both trusted and certified members of:
We are transparent about our data collection, use and disclosure. We will clearly outline our data practices so you and your travelers can make informed decisions.
We will be accountable to keep personal information secure and confidential, respect local privacy laws, require third-party providers and recipients of your data to do the same, and educate our employees on compliance with privacy policies and laws.
With Sojern, we work to ensure that you are in control of your own data. We will provide choices when possible, and honor privacy rights and requests.
Qué es lo que hacemos No hagas
Es importante que comprenda qué información recopilamos y qué no recopilamos:
- No recopilamos información personal confidencial para segmentar anuncios; por ejemplo, datos de salud, afiliación política o creencias religiosas.
- Recopilamos otros tipos de información seudonimizada que nos ayudan específicamente a demostrar la intención de viajar y los comportamientos relacionados con las compras en línea; por ejemplo, la información de vuelos o el comportamiento de reserva de hotel.
Data Security
Because our business was founded in data, security and privacy were built in by design. The first step is to pseudonymize personal information from the very beginning.
- Your data flows into the Sojern Warehouse via a secure API call or secure file transmission/transfer. Sojern uses “SSL/TLS” (industry standard encryption) for communications over public networks.
- To ensure that your data is secure, we use the Google Cloud Platform (GCP) as the underpinning infrastructure for our own systems. Everything on Google Cloud is encrypted at rest with AES-256 encryption. Our systems regularly undergo independent verification of security, privacy, and compliance controls, achieving certifications, attestations, and audit reports to demonstrate compliance.
- We implement security updates every month for our customers and audit our internal systems to ensure the highest level of data protection.
- No central data processing exists on-premise of any Sojern owned and/or operated property beyond that accessed via employer-owned, employee-operated computers. Further security measures are taken through industry-leading identity and access management and endpoint systems management.
Eleve su Mercadeo
Comience hoy mismo su viaje de marketing basado en datos con Sojern.
