connected tv

Reach and Inspire Travelers on the Largest Screen

Connected TV (CTV) with Sojern lets you meet travelers where they are—relaxing and streaming their favorite shows. By combining engaging storytelling with our global travel-intent data, you can reach the right audience in the right moment and drive more bookings and visitation, even beyond what traditional TV can deliver.

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smarter video advertising

What is Connected TV (CTV) Advertising?

Connected TV advertising lets you reach travelers while they’re watching their favorite streaming content on smart TVs, set-top boxes, or gaming consoles. With the Sojern Traveler Ecosystem™, we tap into billions of travel intent signals to find and engage people who are dreaming about their next trip—right when they’re most open to discovering new ideas.

Why it matters for travel marketers:

Reach audiences who no longer watch linear TV
Inspire travelers during early planning and dreaming stages
Deliver programmatic ads in premium, brand-safe content environments.

reach travelers where they stream

Benefits of Connected TV for Travel Brands

Reach Streaming Audiences

93% of travelers watching OTT ads plan to travel within a year. Access these qualified audiences at scale using precision targeting.

Premium Reach in Lean-Back Environments

CTV places your brand in front of travelers while they stream long-form content in immersive, distraction-free settings.

Extend Reach Beyond Linear TV

CTV bridges the gap left by cord-cutters, expanding your reach across smart TVs, connected devices, and apps.

Supports All Stages of the Funnel

Use CTV for awareness or retargeting. It helps drive early interest and reinforces messaging through every stage of planning.

smarter campaigns powered by Sojern

How Sojern Makes CTV Simple and Effective

Drive High Engagement: Sojern’s CTV campaigns average a 96% video completion rate—25% higher than typical digital video.
Use Existing Creative: Use the same assets across linear TV, video, and mobile for efficiency and cohesive messaging.
Campaign Stewardship: Our team provides tailored media planning, activation, and optimization aligned to your goals.
Performance Reporting & Insights: Access campaign results, audience engagement, and delivery metrics—all shared in a clear and actionable format.‍
Premium, High-Quality Placements: Ads appear in relevant environments, from entertainment and sports to travel content.

Why Sojern

success stories

CTV That Drives Real Impact

MÁS DE 108 MILLONES

Impacto económico estimado de las reservas online

“Sojern has always proven to be a successful partner... They help us get to a granular level of our consumer to understand the intricacies that help us drive visitation and position ourselves as a unique destination, and to have that one-to-one personal connection through our messaging. They are an absolute necessity for our media and build the foundation of our campaigns, including our evergreen, always on campaigns.”

Brett Laiken

CMO, VISIT FLORIDA

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