NATIVE ADVERTISING

Tell Your Story Throughout the Traveler Journey

Native advertising helps travel brands connect with travelers in a more authentic, content-driven format. Sojern brings your message into premium editorial environments to build awareness, spark curiosity, and fuel future bookings.

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What is Native Advertising?

Native ads are designed to match the form and function of the content around them. These ads appear in editorial-style placements on top publisher sites, giving your brand the chance to tell a compelling story without disrupting the reader experience.

Why it matters for travel marketers:

Showcase inspirational content in trusted, relevant environments
Spark early-stage awareness and destination discovery
Build brand equity through authentic storytelling

INSPIRE AND INFLUENCE TRAVELERS

Why Native Works for Travel Brands

Captures Attention with Editorial Style

Native ads blend right in with the content travelers are already exploring, so they feel natural, not disruptive, and are more likely to catch attention in a meaningful way.

Drives Awareness and Consideration

Great for top-of-funnel efforts, native builds recognition and intent, especially when paired with a strong landing page.

Fits Context and Platform Seamlessly

Native formats match the look and feel of the publisher site, increasing relevance and click-through potential.

Supports Retargeting and Multichannel Efforts

Use native to attract early interest, then follow up with display, social, or video to drive conversion.

AWARENESS THAT DRIVES ACTION

How Sojern Powers Native Advertising That Performs

Contextual & Travel Intent Targeting: We combine travel intent data with contextual targeting to place your native, display, and video ads where they’re most likely to perform.
Creative Best Practices, Built In: From headline strategy to image selection, we apply proven creative guidance to help your native ads perform at or above benchmark.
Cross-Channel Integration and Retargeting: We use native ads to spark interest early on, then follow up with smart, performance-driven remarketing to keep your destination or property top of mind.

Why Sojern

SUCCESS STORIES

Storytelling That Drives Bookings

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"Sojern’s data allowed us to reach a more targeted subset of potential visitors, and the Native format allowed us to tell a story in a way that more traditional online advertising couldn’t. We are impressed with the results."

Evelyne Kunz

Online Marketing Manager, Zurich Tourism

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