SOCIAL MEDIA ADVERTISING

Engage Travelers Where They Scroll

Travelers don’t just plan trips—they scroll, save, and get inspired. With Sojern, your brand shows up in the moments that matter most on Facebook and Instagram, using real-time signals and dynamic ads to turn daydreams into direct bookings.

Get Started with SOCIAL

TURN BROWSING INTO BOOKING

What is Social Media Advertising?

Social advertising uses paid placements on platforms like Facebook and Instagram to reach and influence travel consumers where they spend their time online. These visually driven environments are ideal for building interest, showcasing experiences, and sparking action throughout the travel planning journey.

Why it matters for travel marketers:

Reach travelers across the world’s most-used social platforms
Inspire bookings through immersive creative and storytelling
Align your brand with aspirational, mobile-first content feeds

REACH TRAVELERS WHERE THEY SCROLL

Benefits of Social Advertising for Travel Brands

Visual Environments Built for Inspiration

Social feeds are designed for discovery, perfect for showcasing destinations or experiences in a format travelers already engage with.

Reach Travelers at Every Stage

Whether they’re dreaming, researching, or ready to book, social ads let you influence decisions in the moments that matter.

Highly Targeted and Measurable

Target by interest, behavior, or demographics and track performance with real-time analytics.

Seamless Mobile Experience

Social ads are optimized for mobile devices, where the majority of travel inspiration and research now begins.

SMARTER SOCIAL STARTS HERE

How Sojern Makes Social Advertising Work for You

Real-Time Travel Audience Targeting: With Sojern, you’re not guessing who might travel, you’re reaching people who are actually planning a trip. Our travel signals help you connect with those actively searching or booking.
Hands-Free Setup and Optimization: We manage the complexity of Facebook and Instagram campaign setup, testing, and optimization, so you don’t have to.
Channel Expertise Meets Travel Intelligence: We know travel, and we know social. As a certified Meta partner, Sojern combines deep platform expertise with real-time traveler signals to help your campaigns perform better.
Performance Reporting and Strategic Support: Track key metrics and get proactive recommendations from Sojern’s expert team throughout the campaign lifecycle.‍

Why Sojern

SUCCESS STORIES

Social That Delivers at Every Stage

85%

Mejora interanual del CPA, con la mitad de los países mejorando hasta un 90% o más

"Sojern's qualified travel data elevated our digital strategy, allowing us to target users throughout their journey. From awareness-driving CTV campaigns to conversion-focused social ads, Sojern's data helped us reach travelers at the right time, significantly boosting US travel bookings.”

Clemen Hernandez

Senior Manager, Media Planning, Brand USA

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