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SOCIAL MEDIA ADVERTISING

Engage Travelers Where They Scroll

Travelers don’t just plan trips—they scroll, save, and get inspired. With Sojern, your brand shows up in the moments that matter most on Facebook and Instagram, using real-time signals and dynamic ads to turn daydreams into direct bookings.

Get Started with SOCIAL
TURN BROWSING INTO BOOKING

What is Social Media Advertising?

Social advertising uses paid placements on platforms like Facebook and Instagram to reach and influence travel consumers where they spend their time online. These visually driven environments are ideal for building interest, showcasing experiences, and sparking action throughout the travel planning journey.

Why it matters for travel marketers:

  • Reach travelers across the world’s most-used social platforms
  • Inspire bookings through immersive creative and storytelling
  • Align your brand with aspirational, mobile-first content feeds
REACH TRAVELERS WHERE THEY SCROLL

Benefits of Social Advertising for Travel Brands

Visual Environments Built for Inspiration

Social feeds are designed for discovery, perfect for showcasing destinations or experiences in a format travelers already engage with.

Reach Travelers at Every Stage

Whether they’re dreaming, researching, or ready to book, social ads let you influence decisions in the moments that matter.

Highly Targeted and Measurable

Target by interest, behavior, or demographics and track performance with real-time analytics.

Seamless Mobile Experience

Social ads are optimized for mobile devices, where the majority of travel inspiration and research now begins.
SMARTER SOCIAL STARTS HERE

How Sojern Makes Social Advertising Work for You

  • Real-Time Travel Audience Targeting: With Sojern, you’re not guessing who might travel, you’re reaching people who are actually planning a trip. Our travel signals help you connect with those actively searching or booking.
  • Hands-Free Setup and Optimization: We manage the complexity of Facebook and Instagram campaign setup, testing, and optimization, so you don’t have to.
  • Channel Expertise Meets Travel Intelligence: We know travel, and we know social. As a certified Meta partner, Sojern combines deep platform expertise with real-time traveler signals to help your campaigns perform better.
  • Performance Reporting and Strategic Support: Track key metrics and get proactive recommendations from Sojern’s expert team throughout the campaign lifecycle.‍
Why Sojern
SUCCESS STORIES

Social That Delivers at Every Stage

85 %
CPA amélioré d'une année à l'autre, avec 50 % des pays affichant une hausse de 90 % ou plus

"Sojern's qualified travel data elevated our digital strategy, allowing us to target users throughout their journey. From awareness-driving CTV campaigns to conversion-focused social ads, Sojern's data helped us reach travelers at the right time, significantly boosting US travel bookings.”

Clemen Hernandez
Senior Manager, Media Planning, Brand USA
See More Success Stories

Explore More Channels

The Sojern Marketing Platform for Hospitality integrates seamlessly with the media channels that matter most.

SEM Advertising

Put your brand front and center of the search results to drive high-quality traffic to your site

Native Advertising

Seamlessly deliver engaging and relevant content where travelers are already browsing

Email Advertising

Maximize engagement and drive bookings and loyalty with tailored messaging

CTV Advertising

Reach and inspire travelers on their favorite streaming platforms

Metasearch Advertising

Drive direct bookings from travelers who are ready to purchase

Video Advertising

Engage travelers with immersive short- and long-form content

Display Advertising

Drive direct bookings at a high ROAS across a wide range of sites and apps

Ready to Reach Travelers on Social?

Capture attention across Facebook and Instagram. We’ll help you convert travelers with smart targeting and eye-catching creative.

Request a Demo
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