METASEARCH ADVERTISING

Show Up Where Travel Decisions Are Made

Metasearch is one of the most critical touchpoints in a traveler’s decision-making process. Sojern helps you win direct bookings on top engines like Google, Tripadvisor, Kayak, and Trivago, with no upfront risk and seamless integration into your multichannel strategy.

Get Started with Metasearch

YOUR RATES, FRONT AND CENTER

What is Metasearch Advertising?

Metasearch engines aggregate rates and availability from across the web, displaying them side-by-side when travelers search for accommodations. Ads appear in response to real-time travel searches, allowing your property to show up in the most decisive moment, right before booking.

Why it matters for travel marketers:

Appear in price comparison results on sites such as Google, Tripadvisor, Trivago, and more
Influence travelers in-market and ready to book
Avoid losing bookings to OTAs by showing your direct rate

CAPTURE DEMAND AT THE POINT OF DECISION

Benefits of Metasearch for Travel Brands

Drive More Direct Bookings

Compete directly with OTAs and reduce reliance on high-commission channels by promoting your direct rate.

Reach High-Intent Travelers

Metasearch users are actively comparing options and ready to book, making it a high-conversion opportunity.

Show Up Where Travelers Compare

Show up right alongside OTAs on sites like Google Hotel Ads, Tripadvisor, Trivago, and more. Your rates and availability stay accurate, so guests can book with confidence, directly with you.

Support Your Multichannel Strategy

Reinforce your presence across display, social, and search for greater visibility and conversion efficiency.

SMARTER METASEARCH, DONE FOR YOU

How Sojern Helps You Win on Metasearch

Automated Bidding and Budget Optimization: No need to guess what works. Our bidding adjusts automatically based on real traveler demand, search habits, and booking patterns, so you get the best results without the manual work.
Multichannel Integration and Deduplication: We keep tabs on how your campaigns perform cross-channel—so you get a clear picture of what’s working, without any double-counting or guesswork.
Commission-Only or Flexible Pricing: Choose a model that fits your goals, whether it's commission, monthly flat fee, or hybrid. No prepayment required.
Google Free Booking Links Included: Sojern includes Free Booking Link participation at no added charge, helping you capture additional bookings organically on Google.

Why Sojern

SUCCESS STORIES

Metasearch That Makes an Impact

Activado

una presencia en los principales sitios de metabúsqueda simultáneamente

"Sojern is the only partner we know of that works across all major metasearch engines and does all the work for us. Because we work on a commission model, we just simply sit back and wait for the bookings to come in."

Antonio Segura

E-Business Manager, VIK Hotels

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Ready to Compete on Metasearch?

Start showing your best direct rate across the top travel comparison sites. We’ll help you take control of the booking path and maximize your returns.

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