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METASEARCH ADVERTISING

Show Up Where Travel Decisions Are Made

Metasearch is one of the most critical touchpoints in a traveler’s decision-making process. Sojern helps you win direct bookings on top engines like Google, Tripadvisor, Kayak, and Trivago, with no upfront risk and seamless integration into your multichannel strategy.

Get Started with Metasearch
YOUR RATES, FRONT AND CENTER

What is Metasearch Advertising?

Metasearch engines aggregate rates and availability from across the web, displaying them side-by-side when travelers search for accommodations. Ads appear in response to real-time travel searches, allowing your property to show up in the most decisive moment, right before booking.

Why it matters for travel marketers:

  • Appear in price comparison results on sites such as Google, Tripadvisor, Trivago, and more
  • Influence travelers in-market and ready to book
  • Avoid losing bookings to OTAs by showing your direct rate
CAPTURE DEMAND AT THE POINT OF DECISION

Benefits of Metasearch for Travel Brands

Drive More Direct Bookings

Compete directly with OTAs and reduce reliance on high-commission channels by promoting your direct rate.

Reach High-Intent Travelers

Metasearch users are actively comparing options and ready to book, making it a high-conversion opportunity.

Show Up Where Travelers Compare

Show up right alongside OTAs on sites like Google Hotel Ads, Tripadvisor, Trivago, and more. Your rates and availability stay accurate, so guests can book with confidence, directly with you.

Support Your Multichannel Strategy

Reinforce your presence across display, social, and search for greater visibility and conversion efficiency.
SMARTER METASEARCH, DONE FOR YOU

How Sojern Helps You Win on Metasearch

  • Automated Bidding and Budget Optimization: No need to guess what works. Our bidding adjusts automatically based on real traveler demand, search habits, and booking patterns, so you get the best results without the manual work.
  • Multichannel Integration and Deduplication: We keep tabs on how your campaigns perform cross-channel—so you get a clear picture of what’s working, without any double-counting or guesswork.
  • Commission-Only or Flexible Pricing: Choose a model that fits your goals, whether it's commission, monthly flat fee, or hybrid. No prepayment required.
  • Google Free Booking Links Included: Sojern includes Free Booking Link participation at no added charge, helping you capture additional bookings organically on Google.
Why Sojern
SUCCESS STORIES

Metasearch That Makes an Impact

Attivato
una presenza simultanea nei principali siti di metaricerca

"Sojern is the only partner we know of that works across all major metasearch engines and does all the work for us. Because we work on a commission model, we just simply sit back and wait for the bookings to come in."

Antonio Segura
E-Business Manager, VIK Hotels
See More Success Stories

Explore More Channels

The Sojern Marketing Platform for Hospitality integrates seamlessly with the media channels that matter most.

SEM Advertising

Put your brand front and center of the search results to drive high-quality traffic to your site

Native Advertising

Seamlessly deliver engaging and relevant content where travelers are already browsing

Email Advertising

Maximize engagement and drive bookings and loyalty with tailored messaging

CTV Advertising

Reach and inspire travelers on their favorite streaming platforms

Video Advertising

Engage travelers with immersive short- and long-form content

Social Advertising

Reach and influence travel consumers where they spend their time online

Display Advertising

Drive direct bookings at a high ROAS across a wide range of sites and apps

Ready to Compete on Metasearch?

Start showing your best direct rate across the top travel comparison sites. We’ll help you take control of the booking path and maximize your returns.

Request a Demo
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