Newstead Belmont Hills Golf Resort and Spa Grows Direct Bookings with Sojern’s Multichannel Marketing Strategy

In late 2022, the Newstead Belmont Hills Golf Resort and Spa team partnered with Sojern because of our reputation for driving direct bookings for hotels and our close working relationship with their local tourism board. They use Sojern’s Pay on the Stay offering, where Sojern runs advertising on the property’s behalf across digital channels. Best of all, Newstead Belmont Hills only pays a commission on completed stays. Across Search Engine Marketing (SEM), Facebook, Instagram, programmatic display, and metasearch, Sojern ensures that Newstead Belmont Hills’ name is prominent as potential guests search for their trip to Bermuda. When it’s time to book, Sojern keeps their name top of mind to inspire travelers to visit their website where they can book directly. Some hoteliers try to ‘diversify’ by running their marketing channels with different partners. However, they are likely paying multiple times for a single booking. One of the biggest advantages to Sojern running all digital marketing channels, is that Newstead Belmont Hills only ever pays once for a single booking—regardless of how many times Sojern reached them, and on which channels.