Introduction
Newstead Belmont Hills Golf Resort and Spa in Bermuda partnered with Sojern on a comprehensive, multichannel marketing strategy that grew their direct bookings and regained share from OTAs.
Objectives
One of Bermuda’s premier luxury resorts, Newstead Belmont Hills Golf Resort and Spa wanted to gain exposure with digital marketing by decreasing their dependency on OTAs and increasing their direct bookings.
"I’ve definitely seen increased bookings. In fact, January through March is usually a quiet period for us, but this year, leisure bookings are double what we normally see, and this is due to Sojern. As a small hotel, I really value the relationship we've built with the Sojern team. You can tell when someone is genuine and willing to work with you, and I feel that with Sojern."
Solution
In late 2022, the Newstead Belmont Hills Golf Resort and Spa team partnered with Sojern because of our reputation for driving direct bookings for hotels and our close working relationship with their local tourism board. They use Sojern’s Pay on the Stay offering, where Sojern runs advertising on the property’s behalf across digital channels. Best of all, Newstead Belmont Hills only pays a commission on completed stays. Across Search Engine Marketing (SEM), Facebook, Instagram, programmatic display, and metasearch, Sojern ensures that Newstead Belmont Hills’ name is prominent as potential guests search for their trip to Bermuda. When it’s time to book, Sojern keeps their name top of mind to inspire travelers to visit their website where they can book directly. Some hoteliers try to ‘diversify’ by running their marketing channels with different partners. However, they are likely paying multiple times for a single booking. One of the biggest advantages to Sojern running all digital marketing channels, is that Newstead Belmont Hills only ever pays once for a single booking—regardless of how many times Sojern reached them, and on which channels.
About the Partnership
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"I’ve definitely seen increased bookings. In fact, January through March is usually a quiet period for us, but this year, leisure bookings are double what we normally see, and this is due to Sojern. As a small hotel, I really value the relationship we've built with the Sojern team. You can tell when someone is genuine and willing to work with you, and I feel that with Sojern."
