Accor South East Asia Drives Direct Booking Success Throughout Their Portfolio, with Sojern

immagini a forma di diamante in vari luoghi lussuosi
Risultati

376%

increase in direct booking revenue

~45%

of Accor South East Asia’s regional portfolio working with Sojern

Partnered

with central Accor team as well as individual properties to educate on digital marketing and aid in COVID
Pacchetto usato
Pay on the Stay
Canali
Display
Social
Industria
Hotel

The Accor South East Asia team sought to help their portfolio of nearly 400 properties during the COVID-19 pandemic. They partnered with Sojern to educate their stakeholders at the property level about digital marketing, as well as work with them on Sojern’s Pay on the Stay package, to drive direct bookings.

«Il nostro rapporto con Sojern non è nuovo, lavoriamo insieme da molti anni. Quando è scoppiata la pandemia, volevamo investire solo in canali e partner che potessero promuovere il nostro business. Sojern ha fornito ai nostri hotel un modo per aumentare le prenotazioni dirette in tempi difficili. Inoltre, Sojern è stato determinante nell'istruire il nostro personale a livello di struttura sui fondamenti del marketing digitale, assicurando che i nostri hotel ricevano clienti tanto quanto noi. Tanto di cappello al team di Sojern, è stato un partner eccezionale».

Sankt Sasane
Direttore, Paid Media, Sud-est asiatico, Giappone e Corea del Sud

Obiettivo

A long-standing Sojern partner, Accor, felt the impacts of the COVID-19 pandemic as everyone did in travel and hospitality. As each market was under their own set of travel restrictions, and in various stages of allowing tourists in, the central Accor SEA wanted partners who would drive direct business for their hotels and usher them through this challenging period.

Soluzione

Starting in 2020, Sojern partnered with Accor inSouth East Asia to introduce their Pay on the Stay marketing package to their portfolio of nearly 400 properties. Pay on the Stay harnesses the Sojern Traveler Ecosystem™. Sojern finds people actively in-market for travel to destinations with participating Accor properties. Sojern then engages these would-be travelers across programmatic display and social media, inspiring them to visit the property’s website where they can book directly with the hotel. Pay on the Stay gives hotels multichannel marketing where Sojern runs digital advertising on their behalf, and they pay Sojern a commission after a completed stay. Sojern also took the time to educate the local hoteliers about the importance and benefits of digital marketing, and how the direct bookings that Sojern drives would aid them in their recovery. What’s more, all participating hotels benefitted from Sojern’s in-house team of digital designers. They work with each property to create bespoke ads for their specific hotel, while complying with Accor’s overarching brand guidelines.

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