The Grand Mark Prague and Sojern Generate €45K in Direct Booking Revenue

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Risultati

€45K+

in direct booking revenue in just under 4 months

20%

increase in direct booking revenue

27%

of total revenue generated from Sojern bookings
Pacchetto usato
Pay on the Stay
Canali
Display
Search Engine Marketing
Social
Industria
Hotel

The Grand Mark Prague partnered with Sojern to increase direct bookings. With a pay on-the-stay, commission-based advertising solution, Sojern generated over €45K in direct booking revenue in under four months, and represented over one-quarter of their total booking revenue during the same period.

«Non mi aspettavo un aumento così rapido delle prenotazioni dirette. La nostra quota di prenotazioni dirette è cresciuta dal 10-15% a quasi il 30% e Sojern fa sicuramente parte di questo aumento. Da quando abbiamo iniziato a collaborare, le prenotazioni dirette sono aumentate rapidamente».

Jiří Černý
Responsabile delle entrate e delle prenotazioni

Obiettivo

From its beautiful architecture to its food and drink, Prague is a popular destination for travellers from around the globe. And hotels are not just competing against each other, they are competing against online third parties for direct bookings. “Customers who book with us may also be customers of the big third parties,” says Jiří Černý, Revenue & Reservations Manager, “and we would like to bring those customers to our website to book directly with us.”

Soluzione

In just under four months, Sojern has generated over €45K in direct booking

revenue for The Grand Mark Prague. This pay-on-the-stay commission model is multi-channel, and always-on, meaning that Sojern is continuously generating demand for this hotel. In fact, Sojern helped The Grand Mark Prague decrease their dependence on third parties for bookings, increasing the property’s share of direct bookings revenue from 10-15% to around 30%. “It’s a very easy model,” continues Černý, “It doesn’t need to be complicated to be a good solution."

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