著者

Josh Beckwith

Managing Director, Strategic Accounts

、ソジャーン

Josh Beckwith is Sojern’s Managing Director of strategic Accounts, based in London. Josh leads on data acquisition and management, global strategic accounts, technology partnerships including booking engines, PMS and channel managers, and international agency strategy. Josh has spent 15 years in media, marketing, and marketing research, including over a decade of international experience before returning to the UK.
Josh Beckwith is Sojern’s Managing Director of strategic Accounts, based in London. Josh leads on data acquisition and management, global strategic accounts, technology partnerships including booking engines, PMS and channel managers, and international agency strategy. Josh has spent 15 years in media, marketing, and marketing research, including over a decade of international experience before returning to the UK.
Josh Beckwith is Sojern’s Managing Director of strategic Accounts, based in London. Josh leads on data acquisition and management, global strategic accounts, technology partnerships including booking engines, PMS and channel managers, and international agency strategy. Josh has spent 15 years in media, marketing, and marketing research, including over a decade of international experience before returning to the UK.
専門知識:
ヨーロッパ
ホテルチェーン
グローバル
パートナー

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ファーストパーティのデータとコンテキスト: パーソナライゼーションとプライバシーを大規模に取得する方法

ホテルには、今後旅行者のペルソナをつなぎ合わせるためのコンテキストが必要です。 旅行者がパーソナライズされた体験を望んでいることは周知の事実ですが、それを得るためにプライバシーをある程度犠牲にすることだけを厭わないのです。しかし、消費者の 7

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