Introduction
A worldwide leading fluggesellschaft has collaborated with DISQO, to evaluation the steigerung der Markenwirkung der Reiseabsichtsdaten von Sojern, wobei der Schwerpunkt auf der Markenbekanntheit und der allgemeinen Wahrnehmung der Marke und des Treueprogramms lag. In der Studie wurde gemessen, wie Sojerns einzigartige Mischung aus zielgruppenorientierter Ansprache wichtige Kennzahlen beeinflusste. This lieferte wertvolle Erkenntnisse zur Optimierung der Werbestrategie der Fluggesellschaft.
Objectives
The fluggesellschaft versuchte, die Bekanntheit zu steigern und die Wahrnehmung ihrer Treueprogramme sowie der gesamten Marke zu steigern, indem sie die Angebote von Treueprogrammen mit denen der Konkurrenz verglich.
Solution
The worldwide tätige fluggesellschaft has also with Sojern and DISQO, an platform for advertising efficiency, together, to perform an question based control and exponated lift study, in which the efficiency their programmatic campaign was measured the effect their program campaign was been measured the six months ago. The campaign used the company own data of Sojern to travel views and used display advertising to speak potential travellers. Um die Wirkung der Kampagne ganzheitlich zu messen, lieferte die Brand Lift-Lösung von DISQO zuverlässige Einblicke, die über die üblichen Leistungskennzahlen hinausgehen. The mesplatform is supported by their triple-Match Control method, by the following demo and page visit also causality with the previous brand interest, and the industry wide first party public. Ave a stick probe size of about 2.600 people, the fluggesellschaft beobachtete Verbesserungen bei allen acht questions zur Wahrnehmung des Treueprogramms.
The quality, current data of sojern to travel views allows a precise communication of reisenden on the market in the United States and sort that the correct survey were asked. Combination with the DISQO platform, the fluggesellschaft erlangte tiefere Einblicke in den schrittweisen Markenaufschwung, der durch die Kampagne in Bezug auf wichtige KPIs ausgelöst wurde. I'm comparison to the participants, they were not affected from the werbeads, provided the asked in that the known of the market is higher um 6%, the wahrscheinlichkeit, further recommendations to give, up 5%, that the market „benefits offers, the I for valuable hold“, and an increase of perception, that the market „a good price performance relationship“, after they have a display, um 11%.
The deterministic approach of DISQO, the first hand building on his data, and Sojerns new, target functions to target language provides umsetzbare erkenntnisse, that the team half, their target group better to identify and optimization options.
About the Partnership
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