Global Airline Increases Loyalty Program’s Brand Perception by Partnering with DISQO and Sojern

The global airline partnered with Sojern and DISQO, an advertising effectiveness platform, to conduct a survey-based control and exposed lift study measuring effectiveness in their programmatic campaign that has run for 6 months so far. The campaign leveraged Sojern’s proprietary travel intent data, using display advertising to engage travel prospects. To measure campaign impact more holistically, DISQO’s Brand Lift solution provided reliable insights beyond traditional performance metrics. The measurement platform is supported by its triple-match control methodology, linking causality with prior brand interest in addition to demos and site visits, and the industry’s largest first-party audience. With a sample size of over 2,600, the airline observed improvements across all eight questions related to loyalty program perception.

Sojern’s high-quality, up-to-date travel intent data enabled precise targeting of in-market travelers across the United States, ensuring the right respondents were engaged. When paired with DISQO’s platform, the airline uncovered deeper insights about the incremental brand lift driven by the campaign across key KPIs. Compared to those unexposed to the ads, respondents showed a 6% boost in brand favorability, 5% increase in likelihood to recommend, 10% rise in agreement that the brand "provides rewards I find valuable," and an 11% lift in perception that the brand "provides good value” after seeing an ad.

DISQO’s deterministic approach, built on its first-party data, and Sojern’s fresh, high-intent travel audience targeting capabilities unlocked actionable insights that helped the team better understand their target audience and identify opportunities for optimization.