Introducción
During the peak holiday gifting season, an iconic American luxury jewelry retailer, known for its silver, precious pieces, and premium chinaware, sought to strengthen brand desirability and reach high-net-worth shoppers in Mexico. To achieve this, the brand partnered with Adara, a RateGain company, leveraging real-time travel-intent data to identify and engage affluent consumers with a high propensity to purchase.
Objetivos
The holiday luxury market is crowded, with multiple brands competing for the same high-value shoppers. The retailer needed to stand out, engage two core audiences—self-purchasers buying for themselves, and gift givers seeking exceptional presents, and drive both online and in-store visits with measurable results.
Details of the campaign:
Two Phase Approach:
Sept–Oct 2024
Targeted self-purchasers with a creative focused on personal luxury.
Nov–Dec 2024
Shifted to gift givers with messaging designed to inspire standout gift choices.
Target Markets: Mexico
La segmentación por intención de viaje de Adara nos permitió llegar a los clientes adecuados en el momento preciso, generando un gran compromiso y notoriedad de marca durante la temporada navideña.
Solución
Leveraged Adara’s first-party travel-intent data from 270+ global partners to reach affluent travelers in-market for luxury goods.
Focused on educated, high-net-worth individuals aged 25–64 with a track record of premium purchases.
Delivered brand-aligned creative across devices and premium placements.
Used real-time performance insights to refine targeting and maintain strong engagement.
Key Results
76% Video Completion Rate
- indicating strong audience engagement.
7Mn Impressions
- reaching a defined high-value segment.
Delivered consistent ROI through data-driven targeting and tailored creative
Impact
The campaign reinforced the retailer’s position as the preferred choice for luxury gifting in Mexico during the holiday season. By combining real-time travel-intent insights with a phased targeting strategy, the brand increased relevance, engagement, and conversion within its most valuable customer segments.
Acerca de la asociación
Anfitrión:
Agencia:
Socio hotelero:
Socio de atracción:
Co-Op Partner:
La segmentación por intención de viaje de Adara nos permitió llegar a los clientes adecuados en el momento preciso, generando un gran compromiso y notoriedad de marca durante la temporada navideña.
