Einführung
During the peak holiday gifting season, an iconic American luxury jewelry retailer, known for its silver, precious pieces, and premium chinaware, sought to strengthen brand desirability and reach high-net-worth shoppers in Mexico. To achieve this, the brand partnered with Adara, a RateGain company, leveraging real-time travel-intent data to identify and engage affluent consumers with a high propensity to purchase.
Ziele
The holiday luxury market is crowded, with multiple brands competing for the same high-value shoppers. The retailer needed to stand out, engage two core audiences—self-purchasers buying for themselves, and gift givers seeking exceptional presents, and drive both online and in-store visits with measurable results.
Details of the campaign:
Two Phase Approach:
Sept–Oct 2024
Targeted self-purchasers with a creative focused on personal luxury.
Nov–Dec 2024
Shifted to gift givers with messaging designed to inspire standout gift choices.
Target Markets: Mexico
Das Travel-Intent-Targeting von Adara ermöglichte es uns, die richtigen Kunden zur richtigen Zeit zu erreichen, was während der Feiertage für ein starkes Engagement und eine hohe Markenwahrnehmung sorgte.
Lösung
Leveraged Adara’s first-party travel-intent data from 270+ global partners to reach affluent travelers in-market for luxury goods.
Focused on educated, high-net-worth individuals aged 25–64 with a track record of premium purchases.
Delivered brand-aligned creative across devices and premium placements.
Used real-time performance insights to refine targeting and maintain strong engagement.
Key Results
76% Video Completion Rate
- indicating strong audience engagement.
7Mn Impressions
- reaching a defined high-value segment.
Delivered consistent ROI through data-driven targeting and tailored creative
Impact
The campaign reinforced the retailer’s position as the preferred choice for luxury gifting in Mexico during the holiday season. By combining real-time travel-intent insights with a phased targeting strategy, the brand increased relevance, engagement, and conversion within its most valuable customer segments.
Über die Partnerschaft
Gastgeber:
Agentur:
Hotelpartner:
Partner der Attraktion:
Co-Op Partner:
Das Travel-Intent-Targeting von Adara ermöglichte es uns, die richtigen Kunden zur richtigen Zeit zu erreichen, was während der Feiertage für ein starkes Engagement und eine hohe Markenwahrnehmung sorgte.
