The State of Destination Marketing 2024 Report encompasses a globally distributed survey, expert viewpoints, and focused case studies allowing us to gain a deeper understanding of the evolving landscape of destination marketing.
The study draws its inspiration from extensive transformations happening globally, evolving priorities, and dynamic market trends. These changes have fundamentally reshaped the tourism landscape, influencing demand and uncovering fresh avenues of opportunity.
Frequently Asked Questions
Is it really free?
Yes! We hope this information is useful for you, and you'll think of us when you're ready to take the next step with your digital marketing.
Who crafted this report?
This report was crafted by Sojern and the Digital Tourism Think Tank, with the support of Brand USA, Destination Canada, and European Travel Commission.
What regions of DMOs are represented in this report?
While this study spotlights North America and Europe, responses and analysis of Central and South America, Africa, the Middle East, Asia, and Oceania are also represented to provide critical insights from a global lens.