Accelerate Your Recovery: 6 Digital Ad Trends to Know
This year promises to see a surge in travel.
Pent up travel demand, “rage spending,” or “vaxications” - no matter what phrase you use to describe it, this year promises to see a surge in travel. As destinations, hotels, and attractions reopen, airlines restaff, and ships go back to cruising, marketers must readjust their digital campaigns to capture this demand and ensure their brand is on the road to recovery.
However, there have been dramatic shifts in how travelers search and book for their next trip. From shorter lead times (that extend as consumers grow more confident), to the increase of domestic travel, to interest in more rural locations and private experiences, brands are changing the way they reach their target audiences. Couple that with new privacy laws, the cookieless future, and reevaluating distribution channels, and the landscape has changed irrevocably.
Travel advertisers will need to innovate, empathize, and rise to the occasion of a global consumer community with a whole new set of priorities. In this report, Skift and Sojern investigate six trends that will help travel advertisers accelerate their post-Covid recovery in 2021 and beyond:
Align your digital marketing strategies with eco-conscious efforts.
Cory Jobe shares his always-on marketing experience with Sojern.
Think outside of traditional seasonal advertising with always-on marketing.
“Working with Sojern, it’s not just a cookie-cutter solution, as Sojern listens to our needs and recommends what’s best for our hotel. We have someone to bounce ideas off of, and Sojern gives us a higher-level perspective on how we can get the best value for our investment.”
“We love the simplicity of the solution and how clearly we can see results. The technology works so well that it leaves us to do our other day-to-day jobs. We are seeing increased interest in our superior and deluxe rooms as a result, which is improving the overall average booking value. I think we will be long-time customers for as long as Sojern continues to perform the way it does today!”
"Sojern and Roiback have a great relationship and work together to maximise our direct bookings. We have regular check-ins to review performance, and both Sojern and Roiback give us insights and recommendations for improvement. And the results speak for themselves! Their collaboration has been very helpful for us."
"I’ve definitely seen increased bookings. In fact, January through March is usually a quiet period for us, but this year, leisure bookings are double what we normally see, and this is due to Sojern. As a small hotel, I really value the relationship we've built with the Sojern team. You can tell when someone is genuine and willing to work with you, and I feel that with Sojern."
"I worked with Sojern at a previous hotel and had a great experience, so I knew I wanted to partner with them when I joined Ticino Hotels Group. Their Pay on the Stay package gives us a cleaner, more reliable business model to help with our direct booking strategy, and we’ve seen the results. To anyone considering Sojern for their digital marketing needs—I say go for it!"
Looking to learn more about Connected TV to meet your branding goals? Interested in metasearch and direct booking strategies to help your independent hotel? We’ve got detailed reports that address your every marketing need.