Bridging the Gap: How Agencies Partner with Travel Experts for Data-Driven Success
Agencies exceed client goals by leveraging travel data and expertise.
With 71% of today’s customers expecting personalization and the buying journey becoming more disjointed, delivering hyper-customized experiences across every touchpoint has become a challenge for hotel marketers. To gain greater control over their customer data and relationships, hotel brands have taken more of their marketing activities in-house. While this enables them to better understand customer preferences and behaviors, internal resources can be insufficient to achieve personalization at scale. That's why many partner with agencies to handle the lift.
Agencies run efficient campaigns for their hotel clients and set strategies that engage with their ideal customers while meeting their branding and performance goals. However, agencies often have generalist knowledge across a variety of industries and, unfortunately, sometimes lack the travel expertise, data, and insights necessary to build highly-tailored travel marketing programs on their own. A collaborative approach is crucial.
By joining forces with travel marketing specialists, hotels and agencies can complement each other's strengths and meet shared objectives. Agencies often choose to work with travel experts like Sojern to refine their existing strategies and gain access to the right data and trends to inform their planning. We can identify, engage, and convert high-intent travelers throughout their purchasing journey, across diverse touchpoints. Agencies that opt to collaborate with us discover a valuable ally, elevating their campaign performance, which in turn, not only sustains but fortifies and deepens their client relationships.
By utilizing the right tools, agencies can gain access to data, audiences, and trends that offer valuable insights into the interests of potential travelers. While data is crucial, it's not a guarantee of better performance. Seasoned travel experts are needed to provide customized recommendations and competitive insights to truly optimize results.
Here are a few reasons why agencies choose to partner with us:
One of our partners, Marriott International, together with their team of digital experts at M1M, part of Publicis, relied on us to increase their visibility into in-market demand and reach the growing leisure travel audience. By combining upper and lower funnel tactics and engaging travelers as soon as they showed intent through conversion, they’ve achieved a 40% better conversion rate and a further 6% lift from multichannel exposure.
Rather than competing, we collaborate with agencies to surpass client goals. We provide agencies with our travel expertise and data through regular reports and insights and a team of experts providing constant support and strategic advice.
Joining forces with Sojern goes beyond enhancing the performance of campaigns. It's a strategic move that enables agencies and hotel marketers to thrive in today’s data-driven landscape. With our unparalleled insights and dedicated customer support, our platform doesn’t just enhance campaign performance—it unlocks incremental value for client strategies and empowers agencies to forge and strengthen new and existing relationships while delivering impactful results.
To learn how you can supercharge your digital marketing efforts with real-time travel intelligence, reach out to our team today.
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“With any product and service, you have to spend time and resources to grow your customer base. Sojern provides us with an extremely effective way to increase our direct bookings and maximize guest lifetime value. The platform delivers impressive results, achieved with minimal time and resources invested by the team. It's a great product and service that I never have to sell to ownership–the results speak for themselves. Sojern seamlessly integrates into our marketing distribution, freeing us up to focus on other initiatives. When a program performs this well, I know we're making the right marketing investments.”
“Sojern is the top performing conversion partner that we've run for travel specific activities. I would definitely recommend investigating how to work with Sojern to my agency peers with travel clients. Their team is really proactive, and very quick on everything we need. We value the great quality in terms of reports and support the team provides, and on top of that, we also see activities perform incredibly well. So clearly, there's a lot going on in the back end to make sure we're hitting and meeting all of Sandals’ KPIs.”
“We were seeking a partner that could help us increase our direct booking share and reach, as well as overcome seasonality challenges. We looked at Sojern, which was very well recommended, and I can definitely say we made the right choice. Working with Sojern is so easy and reliable and the entire process is incredibly smooth and straightforward. Since joining Sojern we consistently convert new guests looking to visit the Caribbean, regardless of seasonality.”
“Working with Sojern, it’s not just a cookie-cutter solution, as Sojern listens to our needs and recommends what’s best for our hotel. We have someone to bounce ideas off of, and Sojern gives us a higher-level perspective on how we can get the best value for our investment.”
“We love the simplicity of the solution and how clearly we can see results. The technology works so well that it leaves us to do our other day-to-day jobs. We are seeing increased interest in our superior and deluxe rooms as a result, which is improving the overall average booking value. I think we will be long-time customers for as long as Sojern continues to perform the way it does today!”
We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.