Boost Travel Recovery: Facebook & Instagram Strategies [Webinar]

“Travel has been one of the earliest and hardest hit industries. The World Travel and Tourism Council estimates the travel industry could lose up to $2.1T in revenue and 75 million jobs just this year due to the virus.”

Unfortunately these figures ring true for many of us in the travel space as we know first hand the devastating impact of COVID-19.

But, there is also opportunity. Travelers are still seeking experiences. They’re getting to know their local surroundings through staycations, capitalizing on the opportunity to check out drive markets, and trying things in their respective regions they may not have tried otherwise while international travel remains on hold for most. These travelers are looking for inspiration on Facebook and Instagram, and with over 2 billion active users, getting your brand on these platforms is a sure way to get in front of travelers looking to book.

Hear from Facebook travel experts on specific things you can do to get your brand in front of those looking to travel now and drive them from inspiration to booking.

Sojern Webinar Series: Using Facebook and Instagram to Fuel Recovery

Although the future is not certain, one thing is clear; regardless of what stage of reopening you are in, social media is a key to your success during recovery. On our webinar, Facebook joins Sojern to talk about how travel marketers can use Facebook and Instagram to drive engagement and bookings. We will share best practices for paid and non-paid marketing campaigns, examples of messaging to use during the different phases of recovery, and recommendations on how to target those looking now versus those looking in 2021.

‍

View more real-time insights on Sojern's Travel Insights dashboard.

More Articles
You Might Be Interested In

Exploring Cookieless Marketing: A Guide for Destination Marketers in the Age of Social Media and SEM

Bridge your data gap in a cookieless world.

A Guide for Independent Hotels: Navigating the Hotel Marketing Landscape With Cookieless Durable Channels

Explore strategies for independent hotels navigating the cookieless era.

Maximizing Impact: How Destination Marketers Activate Full-Funnel Marketing

Discover how DMOs are shifting their focus to full-funnel campaigns.

Our digital ad experience with Sojern has been nothing short of top-notch. Valencia Hotel Group tends to move quickly with various strategies, A/B testing, and consistency exploring the digital space. The creative team at Sojern works alongside with us to deliver ads that speak to our brand in a timely fashion. Sojern works very effectively with keeping our lines of communication open and being aware of our internal deadlines. When the digital ads are presented to us, the team at Valencia Hotel Group is consistently pleased with the designs delivered. They have been an amazing strategic partner.

Amy Trench

Corporate Director of Brand Marketing and PR

"My experience with Sojern design team was very smooth and efficient. The example/template provided was very helpful, to explain what we were looking for. Based on all brand elements (ie: fonts, colors, tagline…) and a selection of pictures I provided, they were able to put together a very nice and well-balanced ad selection."

Magali Simonot

Complex Marketing Manager

"It was an absolute pleasure working with the entire team at Sojern. We were looking for a simple way to reach potential guests on social media, and Sojern provided a simple solution. They answered all our questions quickly and put together well-designed ads that the entire staff was thrilled with and did it quickly."

Knute Gregory

Marketing Manager

"Sojern’s ad creative offering is great! For agencies or advertisers who do not have the ability to provide their own creative, Sojern offers complimentary ad creative with media buy-in. The ad creative process is seamless and turnaround times are exceptional."

Simran Gabri

Manager, Digital Media

"Thanks to Sojern's Reputation Manager, we can communicate with guests effectively, identify problems promptly, and resolve guest issues instantly. Instead of negative experiences, we turn them into opportunities to enhance their impression."

John Garito

Revenue Manager

Let’s Start a Conversation

We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.

Let's Talk

COVID-19: Using Facebook and Instagram to Fuel Recovery [Webinar]