Co-Op Marketing Guide for Destinations

Learn how destinations can team up with local tourism partners to scale marketing campaigns, tapping into larger co-op marketing efforts.

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What’s in the Report

Digital-first, co-op marketing strategies represent a dramatic step forward for destinations. In Co-op Marketing for Destinations, we interview destination leaders around the world about:

  • How destination marketing has been impacted by COVID-19
  • Predictions for recovery
  • Exploration of how tourism marketing budgets are adapting
  • Reviewing co-op marketing as a tourism recovery strategy
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Learn From Destination Marketing Leaders

Frequently Asked Questions

Is it really free?

Yes! We hope this information is useful for you, and you'll think of us when you're ready to take the next step with your digital marketing.

How does a marketing co-op work?

When a DMO creates a marketing co-op, it combines funds, messaging and marketing with local tourism stakeholders—hotels and attractions. By working with local businesses, you can bring tourists to your destination and direct bookings to your partners. This report will provide insights from destination leaders who leverage co-op marketing in their DMOs, so you can learn how to do the same.

Why co-op marketing?

You need to demonstrate a return on your investment. Our co-op marketing program helps you efficiently manage budgets across all hotel, attraction, and destination partners. We also provide detailed campaign performance reports showing economic impact.