Co-op Marketing for Destinations

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In this report:

  • An investigation of how destination marketing has been impacted by Covid-19, along with predictions for how the sector plans to recover.
  • Exploration of how tourism marketing budgets are adapting to shifting traveler habits in 2020.
  • A review of co-op marketing as a tourism recovery strategy, along with details about how the discipline is evolving to meet the marketing challenges of the present moment.
  • In-depth interviews with executives from tourism organizations in the United States, New Zealand, Italy, and the Asia-Pacific region.

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