COVID-19 has left destinations around the world searching for potential solutions to speed their tourism recovery. They are facing incredible challenges, including shrinking budgets due to lost tourism revenue and an urgent need to assist local tourism partners.
What’s in the Report
Digital-first, co-op marketing strategies represent a dramatic step forward for destinations. In Co-op Marketing for Destinations, we interview destination leaders around the world about:
- How destination marketing has been impacted by COVID-19
- Predictions for recovery
- Exploration of how tourism marketing budgets are adapting
- Reviewing co-op marketing as a tourism recovery strategy
Learn From Destination Marketing Leaders
At the same time, these challenges present an opportunity to adjust marketing strategies to target new audiences and new travel habits, whether that’s locals staying close to home or domestic road trippers, among others.
The interviews in this report explore how different destinations are rising to the challenge, along with their thoughts on how co-op marketing campaigns can help support their plans for recovery.
Frequently Asked Questions
Is it really free?
Yes! We hope this information is useful for you, and you'll think of us when you're ready to take the next step with your digital marketing.
How does a marketing co-op work?
When a DMO creates a marketing co-op, it combines funds, messaging and marketing with local tourism stakeholders—hotels and attractions. By working with local businesses, you can bring tourists to your destination and direct bookings to your partners. This report will provide insights from destination leaders who leverage co-op marketing in their DMOs, so you can learn how to do the same.
Why co-op marketing?
You need to demonstrate a return on your investment. Our co-op marketing program helps you efficiently manage budgets across all hotel, attraction, and destination partners. We also provide detailed campaign performance reports showing economic impact.