Author

Laura Barker

Senior Creative Manager, Sojern

Laura is the Senior Creative Manager at Sojern, where she leads the Creative and Marketing Ops teams and spearheads creative A/B testing strategies. With over 15 years of experience in digital marketing and graphic and web design, Laura is renowned for her innovative and analytics-driven approach. She excels in delivering engaging solutions to customers and is passionate about effective user experiences.

Laura is the Senior Creative Manager at Sojern, where she leads the Creative and Marketing Ops teams and spearheads creative A/B testing strategies. With over 15 years of experience in digital marketing and graphic and web design, Laura is renowned for her innovative and analytics-driven approach. She excels in delivering engaging solutions to customers and is passionate about effective user experiences.

Laura is the Senior Creative Manager at Sojern, where she leads the Creative and Marketing Ops teams and spearheads creative A/B testing strategies. With over 15 years of experience in digital marketing and graphic and web design, Laura is renowned for her innovative and analytics-driven approach. She excels in delivering engaging solutions to customers and is passionate about effective user experiences.

Expertise:

Recent Blogs

Ad Creative Trends for 2022 Strategies

A review of creative trends we're seeing.

7 Tips for Your Advertising Creative During COVID-19 Recovery [Webinar]

Learn how to improve your advertising creative throughout COVID-19.

COVID-19 Recovery Toolkit: Creative Trends and Recommendations for Your Ads During Recovery (Part 3)

Travelers are beginning to dream about and plan their future travel.

The Role Creative Testing Plays in Data-Driven Marketing

Data-driven marketing should be at the root of every decision you make.

5 Ways to Design Effective Hotel Ad Creative

Our top five findings can dramatically improve campaign performance.

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