Harness the Power of Sustainability for Your Destination
Find inspiration from DMOs implementing sustainability around the world.
More and more of today’s travelers are thinking about sustainability when planning for their next trip. We know that 87% of travelers are focused on sustainability and want to do good in the communities they're arriving in. Yes, product offerings and packaged experiences are important, but these travelers want to know their money is going to the right place. This means supporting your values as a destination, and knowing how your offerings and experiences impact the earth.
Making change around sustainability starts with reframing your goals around tourism. As destination marketers, growing visitation is crucial, but that growth affects the infrastructure, environment, local communities, and other economic sectors of your destination. Implementing new sustainability strategies will require dialogue, inclusivity, and collaboration with the communities you’re a part of. Then, you can learn what initiatives are important to your communities and get buy-in when you start implementing them.
Implementing real changes to make your destination sustainable takes a lot of strategy and planning. Start to think about what your destination will focus on, whether it’s food waste, conservation, transportation, or more. Find inspiration from these destinations that have worked with Sojern and are executing powerful sustainable initiatives:
Each of these DMOs focuses on different initiatives that best serve their visitors, locals, and environments. Sustainability for them is engrained in everything they do and they continue to find creative ways to promote it. It’s not just about keeping up with the newest trends anymore, it’s about taking care of what you have and getting the right messaging in front of travelers who are looking for sustainable experiences.
For more sustainability resources, our next blog in this series will include four ways to jumpstart sustainability in your marketing plans. You’ll gain an understanding of user-generated content and more examples of how DMOs are implementing sustainability around the world.
Until then, check out our sustainability webinar with Stephanie Dunford, sales director at Sojern, and Zoë Weldon, community growth lead at CrowdRiff to learn more.
Our latest report shares insight to help guide DMOs when planning for 2024.
Nicole Stacey shares why always-on marketing works for Pensacola.
“With any product and service, you have to spend time and resources to grow your customer base. Sojern provides us with an extremely effective way to increase our direct bookings and maximize guest lifetime value. The platform delivers impressive results, achieved with minimal time and resources invested by the team. It's a great product and service that I never have to sell to ownership–the results speak for themselves. Sojern seamlessly integrates into our marketing distribution, freeing us up to focus on other initiatives. When a program performs this well, I know we're making the right marketing investments.”
“Sojern is the top performing conversion partner that we've run for travel specific activities. I would definitely recommend investigating how to work with Sojern to my agency peers with travel clients. Their team is really proactive, and very quick on everything we need. We value the great quality in terms of reports and support the team provides, and on top of that, we also see activities perform incredibly well. So clearly, there's a lot going on in the back end to make sure we're hitting and meeting all of Sandals’ KPIs.”
“We were seeking a partner that could help us increase our direct booking share and reach, as well as overcome seasonality challenges. We looked at Sojern, which was very well recommended, and I can definitely say we made the right choice. Working with Sojern is so easy and reliable and the entire process is incredibly smooth and straightforward. Since joining Sojern we consistently convert new guests looking to visit the Caribbean, regardless of seasonality.”
“Working with Sojern, it’s not just a cookie-cutter solution, as Sojern listens to our needs and recommends what’s best for our hotel. We have someone to bounce ideas off of, and Sojern gives us a higher-level perspective on how we can get the best value for our investment.”
“We love the simplicity of the solution and how clearly we can see results. The technology works so well that it leaves us to do our other day-to-day jobs. We are seeing increased interest in our superior and deluxe rooms as a result, which is improving the overall average booking value. I think we will be long-time customers for as long as Sojern continues to perform the way it does today!”
We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.