sojern blog

Fresh Perspectives on Travel, Technology, & Trends

From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.

Illustration for Blog

Explore More Blog Content

Search & Filter

Industry
Expand Filter
Region
Expand Filter
Channels
Expand Filter
Topics
Expand Filter
Solutions
Expand Filter
Clear All
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Hotel
Direct Bookings
Global

Using Always-On Strategies to Complement Seasonal Campaigns

Always-on is always thinking ahead, and capitalizing on potential bookings.

Read More
GloCon
Sojern Gives Back

Sojern Volunteers With Local Organizations Around the World

SGB supports organizations in San Francisco, Singapore, Dubai, and Omaha.

Read More
Hotel
Attraction
Multichannel

Laying the Foundation for a Multichannel Hotel Advertising Campaign

A multichannel strategy helps you use data to meet and exceed your goals.

Read More
Sojern Culture
SoProud

How Puerto Vallarta Puts a Big Focus on LGBTQ+ Travelers

Puerto Vallarta Tourism Board share how they support LGBTQ+ travelers.

Read More
Cookieless
Direct Bookings
Hotel

Using First-Party Data and Personalization to Build Loyalty

Hotel marketers target loyalty members and use personalization online.

Read More
Metasearch
Hotel

5 Benefits of Using Metasearch to Advertise Your Hotel

Dig into these five benefits of having a metasearch presence.

Read More
Booking Engine
Direct Bookings
Hotel

How to Use Data From Your Hotel Tech Stack to Make Profitable Decisions

Our partners at SiteMinder share how to make the most of your data.

Read More
Travel Trends
Middle East and Africa
Destination

Travel to Qatar Increases as World Cup Nears

Intent to Qatar rises leading up to the 2022 FIFA World Cup.

Read More
DEI
SoEmpowered
SoProud

Introducing New Medical Travel Benefits for Employees

We changed our medical benefits to include a medical travel benefit.

Read More
Direct Bookings
Hotel
Cookieless

Generating Repeat Business with First-Party Data for Hotels

Leverage first-party data and continue to drive production efficiently.

Read More

Let's Start a Conversation

We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.