sojern blog

Fresh Perspectives on Travel, Technology, & Trends

From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.

Illustration for Blog

Explore More Blog Content

Search & Filter

Industry
Expand Filter
Region
Expand Filter
Channels
Expand Filter
Topics
Expand Filter
Solutions
Expand Filter
Clear All
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Destination
Hotel
Europe

France Experiences Tourism Boom Ahead of 2024 Olympics, Driven by American Travelers

The Summer Olympic Games in France will be the largest event ever hosted in the country.

Read More
Destination

Unlock Year-Round Engagement: Eugene, Cascades & Coast Elevates Tourism With An Always-On Advantage

Learn the secrets to engaging your ideal visitors all year-round.

Read More
First-Party Data
Cookieless
Global

A Guide for Independent Hotels: Navigating the Hotel Marketing Landscape With Cookieless Durable Channels

Explore strategies for independent hotels navigating the cookieless era.

Read More
Metasearch
Hotel
Hotel Chain

The Future of Metasearch: What Google's Commission Bidding Removal Means for Hotel Marketers

Google ends commission bids, reshaping hotel ad strategies.

Read More
Cookieless
Destination
First-Party Data

Data-Driven Decision-Making: The Key to DMO Marketing Success

Explore the power of data in unlocking new opportunities.

Read More
Cookieless
First-Party Data

The Evolution of Retargeting: Adapting to a Cookieless World

Cookieless is coming and retargeting as we know it, is going to change.

Read More
Destination
Global
Multichannel

Maximizing Impact: How Destination Marketers Activate Full-Funnel Marketing

Discover how DMOs are shifting their focus to full-funnel campaigns.

Read More
AI
Hotel

Transforming Hospitality: How Digital Marketing Elevates the Guest Experience

Digital marketing is a powerful tool for hoteliers to engage their guests.

Read More
First-Party Data
Global
Travel Trends

Charting the Course: What's Trending for Travelers in 2024

Discover 2024 travel trends and plan for success in the travel landscape.

Read More

Let's Start a Conversation

We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.