sojern blog

Fresh Perspectives on Travel, Technology, & Trends

From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.

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Global
Hotel
Hotel Chain

Power Your Hotel Marketing Strategy With Both Brand Awareness and Direct Response Campaigns

Using both major digital marketing tactics to drive success for your hotel.

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Cookieless
Global

Driving Demand and Loyalty in a Permission-Based World

Overcome major hotel marketing challenges to drive volume.

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DEI
Destination
Global

Create Experiences For LGBTQ+ Travelers With Your Destination Marketing

Build experiences that welcome LGBTQ+ travelers with open arms.

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Cookieless
Hotel
Hotel Chain

3 Steps to Cookie-Proof Your Travel Marketing Strategies

Learn how to collect, analyze, and target travelers with first-party data.

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Cookieless
Global
Hotel

Skift Future of Lodging Forum: Reaching and Retaining Guests With First-Party Data

Sojern and Marriott share what you need to know about first-party data.

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Asia Pacific
Destination
Travel Trends

Explore Sri Lanka Through Culture and Travel Insights

Jessica Cook shares her cultural experiences traveling through Sri Lanka.

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Cookieless
Hotel
Metasearch

Maximize Your Hotel Metasearch Strategy with Google Hotel Ads

Using Google Hotel Ads is a part of an effective metasearch strategy.

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Latin America
Travel Trends
Seasonal Travel

Mexican Beach Destinations Riding the Easter 2023 Wave

Mexican beach destination travel trends for Easter 2023

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Travel Trends
Europe
Seasonal Travel

European Resilience Against Adversity Sees Easter 2023 Travel Thrive

European outbound travel trends for Easter 2023

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Cookieless
Hotel

Solving Hotel Marketing Challenges with a First-Party Data Strategy

Solve your biggest hotel marketing challenges with first-party data.

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