Introduction
Cendyn has partnered with Sojern to deliver high-performing advertising campaigns for their hotel clients since May 2016. With Sojern’s data and team of travel experts, Cendyn’s clients get the same data science and machine learning as the big names in hospitality. And, Sojern consistently achieves and exceeds Cendyn’s ROAS goals.
Objectives
With over 30,000 hotel clients across 143 countries, Cendyn has cemented itself as a leader in hospitality marketing. And with that reputation comes high expectations. Clients expect them to continuously deliver the latest and greatest in digital advertising. The Cendyn team understands the importance of direct bookings, and their solutions are designed to do just that. But they sought a more targeted way to reach in-market travelers for their clients. “One need we have,” continues Kingsbury, “is filling the gap with our first-party and third-party data.”
"Sojern has a wide variety of offerings, which allows us to structure campaigns in a way that help reach our clients’ goals and objectives. The results we see are fantastic, and our clients notice this as well."
Solution
Sojern has consistently delivered for Cendyn and their hotel clients. In any given month, Sojern executes upwards of 65 advertising campaigns for Cendyn’s hotel clients, ranging from display, video, native, or some combination of these channels. With Sojern’s data and team of travel experts, Cendyn’s clients get the same data science and machine learning as the big names in hospitality. “We often see 8:1 ROAS, and sometimes upwards of 40:1, depending on the client and their goals,” says Kingsbury. “Sojern not only improves our current campaigns but helps our clients reach their goals."
About the Partnership
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"Sojern has a wide variety of offerings, which allows us to structure campaigns in a way that help reach our clients’ goals and objectives. The results we see are fantastic, and our clients notice this as well."