The Hotel Marketer’s Playbook: A Guide to Navigating the Marketing Funnel

Travelers today are more spontaneous and enthusiastic about exploring new destinations than ever before. Now’s the time to master your marketing funnel to connect with these eager adventurers.

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What’s in the Report

In The Hotel Marketer’s Playbook: A Guide to Navigating the Marketing Funnel, you will learn how to:

  • Leverage a full-funnel marketing approach and create a unified strategy
  • Use a variety of data. Including first-party data, to gain visibility around your traveler audiences and their behaviors
  • Understand how different channels and messaging can attract your ideal travelers and ultimately build loyalty
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Navigating the Traveler’s Journey: Streamlining the Path to Purchase

of consumers are more likely to increase their spending if their buying experience is personalized.
of hotel marketers have implemented a first-party data strategy in preparation for the deprecation of third-party cookies.
4 to 7
days is now trending duration for travelers extending their stays.

Frequently Asked Questions

Is it really free?

Yes! We hope this information is useful for you, and you'll think of us when you're ready to take the next step with your digital marketing.

How can I adapt my marketing funnel to accommodate the unpredictability of today's travelers?

By analyzing customer behavior, preferences, and booking patterns, you can better understand the needs and desires of your target audience. In this eBook, you will learn to tailor your marketing efforts and messaging to engage travelers at each stage of their journey.

What channels should I focus on in the marketing funnel?

This ebook will provide comprehensive insights into the channels you should focus on in the marketing funnel, from social media and email campaigns to SEO and paid advertising, offering strategies tailored to each stage to maximize the use of first-party data, and drive personalization.