300 Travel Marketers Weigh in on Digital Advertising
Partnering with WBR, we surveyed 300 travel marketers around the world.
Global travel marketers rose to the challenge as the world went into lockdown during the COVID-19 pandemic. From moving to “stay at home” messaging, to refocusing on local communities and drive markets, to using innovative ways of reaching their audiences at home, we saw countless ways the travel industry came together to make it through.
Thus, we partnered with Worldwide Business Research to survey 300 travel marketers around the world. We wanted to know how they were thinking about their future strategy, and how they are allocating their budgets across channels. We asked questions about the future of advertising, how they are responding to the Cookieless future, and what opportunities they saw as countries reopened. And perhaps most importantly, what changes had they made because of the pandemic, and when, if ever, would we get back to “normal”?
From the survey results, we put together a comprehensive report for marketers. We found:
Hoteliers can capitalize on new opportunities and reap huge benefits
Our latest report shares insight to help guide DMOs when planning for 2024.
Agencies exceed client goals by leveraging travel data and expertise.
“With any product and service, you have to spend time and resources to grow your customer base. Sojern provides us with an extremely effective way to increase our direct bookings and maximize guest lifetime value. The platform delivers impressive results, achieved with minimal time and resources invested by the team. It's a great product and service that I never have to sell to ownership–the results speak for themselves. Sojern seamlessly integrates into our marketing distribution, freeing us up to focus on other initiatives. When a program performs this well, I know we're making the right marketing investments.”
“Sojern is the top performing conversion partner that we've run for travel specific activities. I would definitely recommend investigating how to work with Sojern to my agency peers with travel clients. Their team is really proactive, and very quick on everything we need. We value the great quality in terms of reports and support the team provides, and on top of that, we also see activities perform incredibly well. So clearly, there's a lot going on in the back end to make sure we're hitting and meeting all of Sandals’ KPIs.”
“We were seeking a partner that could help us increase our direct booking share and reach, as well as overcome seasonality challenges. We looked at Sojern, which was very well recommended, and I can definitely say we made the right choice. Working with Sojern is so easy and reliable and the entire process is incredibly smooth and straightforward. Since joining Sojern we consistently convert new guests looking to visit the Caribbean, regardless of seasonality.”
“Working with Sojern, it’s not just a cookie-cutter solution, as Sojern listens to our needs and recommends what’s best for our hotel. We have someone to bounce ideas off of, and Sojern gives us a higher-level perspective on how we can get the best value for our investment.”
“We love the simplicity of the solution and how clearly we can see results. The technology works so well that it leaves us to do our other day-to-day jobs. We are seeing increased interest in our superior and deluxe rooms as a result, which is improving the overall average booking value. I think we will be long-time customers for as long as Sojern continues to perform the way it does today!”
We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.