sojern blog

Fresh Perspectives on Travel, Technology, & Trends

From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.

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Attraction
Global

How to Manage Your Attraction Visitors' Expectations

Break through all of the noise to set and manage realistic expectations.

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Attraction
Global
Direct Bookings

Driving Bookings on Your Attraction’s Website

Tips to make it as easy as possible for your customers to book with you.

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SoEmpowered
Sojern Culture

Growing Confidence Through Empowerment: What Women Need to Advance in Travel

Cady Wolf shares her top five ways for empowering women.

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Global
Booking Engine
Direct Bookings

Sojern Launches on the Xola App Store

Tour and activity operators can drive direct bookings to their site.

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Creative
Global
North America

The Role Creative Testing Plays in Data-Driven Marketing

Data-driven marketing should be at the root of every decision you make.

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Co-Op Marketing
Destination

Finding Your Digital Co-Op Partner for Destination Marketing

Maximize the potential of your destination marketing co-op.

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Hotel
Multichannel
Global

How to Influence Hotel Guests With a Multichannel Approach

Customers use different forms of tech to jump from search to social media.

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Creative
Display
Multichannel

5 Ways to Design Effective Hotel Ad Creative

Our top five findings can dramatically improve campaign performance.

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Travel Trends
Social
Instagram

DMO Travel Advertising Trends in 2019

Over 600 travel marketers weighed in on the biggest marketing challenges.

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Sojern Gives Back
Sojern Culture

Sojern Gives Back 2019 Day of Action

SGB was created with the idea of making a global impact on a local level.

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