sojern blog

Fresh Perspectives on Travel, Technology, & Trends

From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.

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Destination
Travel Recovery
Travel Trends

Harness the Power of Sustainability for Your Destination

Find inspiration from DMOs implementing sustainability around the world.

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Hotel
Metasearch

3 Tips for Successful Hotel Metasearch Advertising

Set yourself up for success when it comes to marketing your hotel.

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Hotel
Direct Bookings
Global

Using Always-On Strategies to Complement Seasonal Campaigns

Always-on is always thinking ahead, and capitalizing on potential bookings.

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GloCon
Sojern Gives Back

Sojern Volunteers With Local Organizations Around the World

SGB supports organizations in San Francisco, Singapore, Dubai, and Omaha.

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Hotel
Attraction
Multichannel

Laying the Foundation for a Multichannel Hotel Advertising Campaign

A multichannel strategy helps you use data to meet and exceed your goals.

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Sojern Culture
SoProud

How Puerto Vallarta Puts a Big Focus on LGBTQ+ Travelers

Puerto Vallarta Tourism Board share how they support LGBTQ+ travelers.

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Cookieless
Direct Bookings
Hotel

Using First-Party Data and Personalization to Build Loyalty

Hotel marketers target loyalty members and use personalization online.

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Metasearch
Hotel

5 Benefits of Using Metasearch to Advertise Your Hotel

Dig into these five benefits of having a metasearch presence.

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Booking Engine
Direct Bookings
Hotel

How to Use Data From Your Hotel Tech Stack to Make Profitable Decisions

Our partners at SiteMinder share how to make the most of your data.

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Travel Trends
Middle East and Africa
Destination

Travel to Qatar Increases as World Cup Nears

Intent to Qatar rises leading up to the 2022 FIFA World Cup.

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