sojern blog

Fresh Perspectives on Travel, Technology, & Trends

From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.

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Destination
Global
Travel Trends

Sustainable Tourism: Six Destination Marketing Tactics to Attract Millennial and Gen Z Travelers

Learn how to engage eco-conscious audiences and boost your destination's appeal.

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Hotel
Global
Hotel Chain

Rethink ROAS: Leverage Lifecycle Marketing to Unlock Advanced Metrics for Your Hotel

Discover how a lifecycle marketing strategy can turn every booking into a loyal, returning customer.

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Cookieless
First-Party Data
Travel Trends

Google's Cookie Announcement: What it Means for Travel Marketers

Learn how to adapt your strategies to Google's recent cookie update.

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Global
Travel Trends

Summer Travel Trends: A Record-Breaking Year Equals New Opportunities for Travel Marketers

When summer hits, travel goes full steam ahead–and this year is no exception.

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Destination
Partner

Revolutionizing Destination Marketing Insights: Sojern Teams Up with Tourism Economics

Sojern and Tourism Economics work together to revolutionize destination marketing insights.

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CTV
Destination
Global

From Impressions to Foot Traffic: Sojern and Azira Redefine Multichannel Advertising

Gain a comprehensive view of your destination marketing campaigns.

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DEI
Destination
Global

Loud and Proud: Create Inclusive and Authentic Travel Experiences for LGBTQ+ Travelers

Learn how to create safe, inclusive environments for LGBTQ+ travelers.

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Direct Bookings
First-Party Data
Global

Become a Marketing Mixmaster: How To Get The Most Out of Each Marketing Channel

Unlock the full potential of your marketing efforts with our guide on mastering the marketing mix.

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Direct Bookings
Hotel
First-Party Data

Introducing The Hotel Marketer's Playbook: Unlock the Secrets to Navigating the Marketing Funnel

Unlock the secrets to navigating the marketing funnel and drive bookings like never before.

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Cookieless
Destination
First-Party Data

Cookieless Marketing 101: A Destination Marketer’s Crash Course on the Cookieless World

Dive into essential strategies to navigate the cookieless world effectively.

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