sojern blog

Fresh Perspectives on Travel, Technology, & Trends

From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.

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Hotel
Hotel Chain

Beyond Programmatic: Why Hotels Need End-to-End Marketing To Drive Direct Bookings

AI-driven tools help marketers to deliver multichannel campaigns at scale.

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Sojern Culture

Navigating the Sojern Hiring Process: A Comprehensive Guide to Joining Our Team

Our carefully designed hiring experience embraces every job candidate.

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Hotel
Travel Trends
Cookieless

A Sojern Partner Perspective: Understand Current Challenges and Emerging Trends in the Hospitality Industry

Sojern partner, PUSHTech, discusses hospitality marketing following HITEC

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Global
Search Engine Marketing
Metasearch

Supercharge Your Hotel Marketing Campaigns With a Direct Booking Strategy

There’s still time to make 2023 the most successful direct booking year yet

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First-Party Data
Destination

Always-On Marketing: Build Datasets To Strengthen Your Destination Marketing Campaigns

Always-on marketing takes a dynamic and ongoing approach to digital.

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Sojern Culture

Sojern Employees Explore Unconscious Bias in the Workplace in Honor of Juneteenth

To celebrate, Sojern explored how to practice anti-racism in the workplace.

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Sojern Culture
SoProud

Embrace Inclusion: Sojern Employees Around the World Celebrate Pride Month

Sojern employees celebrated Pride Month around the world.

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Direct Bookings
Search Engine Marketing

Use Search Engine Marketing to Increase Brand Visibility and Capitalize on Travel Demand

Capitalize on the high season in a competitive market with SEM.

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Direct Bookings
Cookieless
First-Party Data

Recession-Proof Your Hotel Marketing Strategy With First-Party Data

Hotel marketers must be ready to pivot using first-party data.

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Destination
Global
Travel Trends

A Journey Through Asia: Discover The Travel Insights and Culture of Singapore

Jessica Cook shares a mix of culture and travel insights from Singapore.

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