sojern blog

Fresh Perspectives on Travel, Technology, & Trends

From emerging technology to shifting traveler expectations, we unpack what’s happening in travel today. Stay informed with perspectives that help travel brands make smarter decisions in a shifting landscape.

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Programmatic Media
Global
Display

A Travel Marketer’s Guide to Programmatic Display

Learn how programmatic display works and what makes it so successful.

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Covid-19
Travel Trends
Travel Recovery

COVID-19: Insights on Travel Impact, Latin America

LATAM sees greater growth in flight bookings than other regions.

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Middle East and Africa
Covid-19
Travel Trends

COVID-19: Insights on Travel Impact, Middle East and Africa - November Overview

UAE hotel searches and bookings continue to increase.

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Travel Trends

10 Traveler Trends for 2021 Planning

One thing is for certain, the hunger for travel still remains.

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Covid-19
Travel Trends
Travel Recovery

Ski Destinations See Recovery Faster Than All Lodging Verticals

Sojern analyzes travel intent and bookings to ski destinations in 2020.

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Co-Op Marketing
Hotel
Attraction

Co-Op Marketing Can Drive Recovery for DMOs, Hotels, and Attractions

Now is the time to get creative with your Co-op digital marketing strategy.

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Webinar
Europe
Travel Trends

Webinar: Industry Expert Tips on the Keys to Powerful and Relevant Marketing During Recovery

Hotels, attractions, and tour operators collaborate to drive recovery.

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Attraction
Hotel
Global

Managing Customer Expectations for Hotels and Attractions

72% of travelers frequently read reviews before deciding where to stay.

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Webinar
Multichannel
Direct Bookings

Digital 101 Webinar Series: Activating a Multichannel Strategy to Drive Direct Bookings

Travelers are constantly browsing online, finding the right place to book.

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Creative
Covid-19
Travel Trends

7 Tips for Your Advertising Creative During COVID-19 Recovery [Webinar]

Learn how to improve your advertising creative throughout COVID-19.

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