The team at Art Hotel Wrocław wanted to reach new travellers who may not know about their property, and inspire them to visit their website and book with them. With Sojern’s Pay on the Stay, commission-based advertising solution, they were able to achieve this.
Tour ad suggestions are extremely accurate and reflect the current trends. You have the right tools and insight to perfectly match the banner and copy.
The team at Art Hotel Wrocław understood the need to have their property featured on multiple online channels, in order to attract new guests. But these channels can be expensive, and time-consuming to do right. They turned to Sojern in order to run these efforts on their behalf, particularly because Sojern has the ability to reach brand to new travellers and inspire them to book with Art Hotel Wrocław.
With access to millions of real-time search and booking intent signals, Sojern sees who is searching for travel to Wrocław, but who may not know about Art Hotel Wrocław. Sojern reaches these travellers with engaging messages on behalf of Art Hotel Wrocław, using online display advertising, Facebook, and Instagram. These ads inspire new, potential guests to visit the Art Hotel Wrocław website where they can learn more and book directly.
In the first 10 months of the partnership, Sojern has generated PLN 116,493 in direct booking revenue, and 105 bookings for Art Hotel Wrocław. “Sojern is able to reach people that we can’t on our own,” explains Natalia Jundziłłour Parczewska, Revenue Manager, "they've helped new guests find our hotel and get us more direct bookings.” And, because of Sojern’s risk-free, Pay on the Stay solution for independent hotels, they only pay Sojern a commission after a completed stay.