Brisas Group More Than Doubles Direct Bookings Partnering with Sojern

diamond shaped images a various luxurious locations
Results

More than doubled their direct bookings

since partnering with Sojern

$2M+ in direct booking revenue for Brisas Group

driven by Sojern in the past year alone

Portfolio marketing

Sojern activates digital marketing campaigns for all 10 properties in their portfolio
Package Used
Pay on the Stay
Channels
Display
Industry
Hotel

As a leader in Mexican hospitality, Brisas Group sought to establish a digital advertising presence and needed help to maximize the opportunity. With Sojern, Brisas Group launched a multichannel marketing campaign for each property in their portfolio and double their direct booking share.

"Working with Sojern has been smooth sailing since day one. It’s a no brainer because we only pay Sojern a commission on completed stays that they drive. Our direct bookings have more than doubled compared to when we started working together."

Darrick Eman
Corporate Director of International Sales & Marketing

Goal

With three flagship brands across 10 properties around Mexico, Brisas Group is regarded for its commitment to excellence. The group began partnering with Sojern in 2016 to establish their digital marketing presence, something they hadn’t done before.

Solution

Using Sojern’s Pay on the Stay, Sojern runs multichannel marketing on Brisas Group’s behalf across display advertising. The Brisas team started working with Sojern on one property back in 2016, Nizuc, their most high-end luxury property. After seeing success, they expanded the partnership to their entire portfolio. With Pay on the Stay, Brisas Group promotes their hotel properties to travelers searching for accommodation in the cities in which they are based. All bookings are driven to the hotel’s booking page, so Brisas Group owns the final booking and the customer relationship.

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