Introduction
As a leader in Mexican hospitality, Brisas Group sought to establish a digital advertising presence and needed help to maximize the opportunity. With Sojern, Brisas Group launched a multichannel marketing campaign for each property in their portfolio and double their direct booking share.
Objectives
With three flagship brands across 10 properties around Mexico, Brisas Group is regarded for its commitment to excellence. The group began partnering with Sojern in 2016 to establish their digital marketing presence, something they hadn’t done before.
"Working with Sojern has been smooth sailing since day one. It’s a no brainer because we only pay Sojern a commission on completed stays that they drive. Our direct bookings have more than doubled compared to when we started working together."
Solution
Using Sojern’s Pay on the Stay, Sojern runs multichannel marketing on Brisas Group’s behalf across display advertising. The Brisas team started working with Sojern on one property back in 2016, Nizuc, their most high-end luxury property. After seeing success, they expanded the partnership to their entire portfolio. With Pay on the Stay, Brisas Group promotes their hotel properties to travelers searching for accommodation in the cities in which they are based. All bookings are driven to the hotel’s booking page, so Brisas Group owns the final booking and the customer relationship.
About the Partnership
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"Working with Sojern has been smooth sailing since day one. It’s a no brainer because we only pay Sojern a commission on completed stays that they drive. Our direct bookings have more than doubled compared to when we started working together."
