Introduction
Helm Hotels Group is a family-run hotel management company operating a portfolio of hotels in Texas. Always looking for new ways to reach their desired guests, they partnered with Sojern to run digital advertising on their behalf, which has saved them time, money, and driven them direct bookings across their portfolio.
Objectives
Helm Hotels Group manages the operations and marketing for a portfolio of Best Western and Choice Hotel properties in Texas. A small, family-run company, they were doing the heavy lifting of marketing by themselves. “A lot of it I was doing on my own,” explains Vice President Zach Glenn. “Everything from creating my own display ads, building the targeting, and so on. But it was time consuming and it cost a lot.” They sought a solution that would reach potential travelers in a cost-effective way that would save them time and resources.
"We are constantly looking for new ways to communicate with the guests that we want. It’s a challenge! When I heard about Sojern, I knew this was going to take a lot of the work off of me. Sojern places our ads where it matters the most to the traveler. Everything is taken care of, and we get to reap the benefits of Sojern’s efforts."
Solution
Helm Hotels Group has partnered with Sojern for the past few years, using Sojern’s Pay on the Stay package across their portfolio. Pay on the Stay provides comprehensive digital marketing, where Helm Hotels Group only pays a commission for completed bookings. Using billions of points of travel intent data, Sojern is able to reach people looking to travel to destinations where Helm Hotels Group has properties. When travelers are ready to book, Sojern keeps their properties top of mind, inspiring them to book directly. Helm Hotels Group saves time and energy knowing Sojern has taken care of their messaging with free ad design across all their properties. In the last year alone, Sojern has driven $65K in direct booking revenue across their portfolio of Best Western and Choice Hotels properties.
About the Partnership
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"We are constantly looking for new ways to communicate with the guests that we want. It’s a challenge! When I heard about Sojern, I knew this was going to take a lot of the work off of me. Sojern places our ads where it matters the most to the traveler. Everything is taken care of, and we get to reap the benefits of Sojern’s efforts."
