Hotel Monville and Sojern Execute a Multi-Channel Marketing Strategy that Generates CAD $148K in Direct Booking Revenue

diamond shaped images a various luxurious locations
Results

CAD $148K

in direct booking revenue

Implemented

a multi-channel online advertising strategy across Display, Search, Facebook, and Instagram

24%

of Sojern-driven bookings came from Facebook and Instagram
Package Used
Pay on the Stay
Channels
Display
Search Engine Marketing (SEM)
Social
Industry
Hotel

Hotel Monville is a 269-room property located in downtown Montreal. The Monville features original design, cutting-edge technology and highly attentive service. Hotel Monville is the first and only hotel in Canada to provide electronic kiosks for guest check-in, and room service using an autonomous delivery robot.

We’ve had a great relationship with Sojern from the beginning. I like that we only need to pay upon a completed stay. It was a simple integration with our existing systems, so it didn’t take a lot of work to get started.

Jean-Cédric Calies
Director of Sales and Marketing

Goal

Called “Canada’s Most Innovative Hotel”, Hotel Monville opened in March 2018. Their technological amenities like their robot room service, paired with an impeccable customer experience would make it a memorable stay for any traveller. And still, it’s tough to raise a new hotel’s profile without large upfront marketing costs, or a heavy reliance on third-party booking sites.

Solution

Hotel Monville began working with Sojern’s RevDirect upon their opening in March 2018 to raise their online profile as well as increase direct bookings. Sojern reaches people looking to travel to Montreal, but who may not know of Hotel Monville. Sojern reaches these people through a combination of online Display ads, Search Engine Marketing (SEM), and Facebook and Instagram. Through these channels, travellers are inspired to visit the property’s website to learn more and book directly.

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