Introduction
Hotel Monville is a 269-room property located in downtown Montreal. The Monville features original design, cutting-edge technology and highly attentive service. Hotel Monville is the first and only hotel in Canada to provide electronic kiosks for guest check-in, and room service using an autonomous delivery robot.
Objectives
Called “Canada’s Most Innovative Hotel”, Hotel Monville opened in March 2018. Their technological amenities like their robot room service, paired with an impeccable customer experience would make it a memorable stay for any traveller. And still, it’s tough to raise a new hotel’s profile without large upfront marketing costs, or a heavy reliance on third-party booking sites.
"We’ve had a great relationship with Sojern from the beginning. I like that we only need to pay upon a completed stay. It was a simple integration with our existing systems, so it didn’t take a lot of work to get started."
Solution
Hotel Monville began working with Sojern’s RevDirect upon their opening in March 2018 to raise their online profile as well as increase direct bookings. Sojern reaches people looking to travel to Montreal, but who may not know of Hotel Monville. Sojern reaches these people through a combination of online Display ads, Search Engine Marketing (SEM), and Facebook and Instagram. Through these channels, travellers are inspired to visit the property’s website to learn more and book directly.
About the Partnership
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"We’ve had a great relationship with Sojern from the beginning. I like that we only need to pay upon a completed stay. It was a simple integration with our existing systems, so it didn’t take a lot of work to get started."
