Hotel Suite Villa Maria and Sojern Generate €319K in Direct Booking Revenue in One Year

Hotel Suite Villa Maria has been a Sojern partner for over a year in order to increase direct bookings from new guests. Using Sojern’s pay-on-the-stay, commission-based advertising solution, as well as specific campaigns in target markets, the partnership has generated over €319K in direct booking revenue.

Goal

For a hotel, attracting the attention of a potential guest can seem like an uphill battle. There is often a crowded hospitality market, so competition for guests is fierce. This is the situation in which the team at Hotel Suite Villa Maria in Tenerife found itself. They wanted a better way to promote their property to people looking to visit Tenerife, but who weren’t aware of their specific hotel.

Solution

Since the partnership began just over a year ago, Sojern has generated €319,587 in direct booking revenue. Sojern’s pay-on-the-stay model means that the Hotel Suite Villa Maria only owes Sojern commission after a guest has completed their stay. Based on this success, Sojern has also launched more targeted Display campaigns in France and Germany—key markets for Hotel Suite Villa Maria.