Hotel Wandl sought a better way to reach travellers looking to come to Vienna, through online advertising. Using Sojern’s Pay on the Stay, commission-based advertising solution, the team was able to achieve this, and generate more direct bookings.
"We have a close partnership with Sojern, which is different to all the other companies we work with. With the others, we are just a product.But with Sojern, we are more like a team."
Because Hotel Wandl sits in a very desirable area of Vienna, there is a lot of competition from other hotels. The team wanted a way to stand out above the crowd and reach travellers looking to visit Vienna in a better, more targeted way through online advertising. They started working with Sojern in March 2018 in order to achieve this.
Since March 2018, Sojern has generated €105,669 in direct booking revenue. Not only that, but Sojern has helped Hotel Wandl increase their direct bookings overall. Hotel Wandl works with Sojern on their risk-free, Pay on the Stay solution for independent hotels, which means they only pay Sojern a commission after a completed stay. “It’s a very simple process for us,” explains Norbert Suchanek, General Manager, “Sojern gets us bookings, we pay, and it’s finished. There’s not a lot of extra work for me.”
Read Similar Stories
When you think of thought leaders, think Sojern. It’s no secret that the travel industry looks to us when it comes to identifying the latest trends and insights.
Leading Hotels of the World
Sojern Delivers Multi-Channel Marketing Solutions Across the LHW Portfolio
The Ruskin Hotel & Suites
The Ruskin Hotel Uses Sojern’s Pay on the Stay to Launch Digital Marketing with Minimal Effort