Hotel Wandl Partners with Sojern to Grow Their Share of Direct Bookings

diamond shaped images a various luxurious locations
Results

€105,669

in direct booking revenue in 20 months

Established

a more targeted way to reach travellers online

Contributed

to an overall increase in Hotel Wandl’s direct bookings
Package Used
Pay on the Stay
Channels
Display
Social
Industry
Hotel

Hotel Wandl sought a better way to reach travellers looking to come to Vienna, through online advertising. Using Sojern’s Pay on the Stay, commission-based advertising solution, the team was able to achieve this, and generate more direct bookings.

"We have a close partnership with Sojern, which is different to all the other companies we work with. With the others, we are just a product.But with Sojern, we are more like a team."

Norbert Suchanek
General Manager

Goal

Because Hotel Wandl sits in a very desirable area of Vienna, there is a lot of competition from other hotels. The team wanted a way to stand out above the crowd and reach travellers looking to visit Vienna in a better, more targeted way through online advertising. They started working with Sojern in March 2018 in order to achieve this.

Solution

Since March 2018, Sojern has generated €105,669 in direct booking revenue. Not only that, but Sojern has helped Hotel Wandl increase their direct bookings overall. Hotel Wandl works with Sojern on their risk-free, Pay on the Stay solution for independent hotels, which means they only pay Sojern a commission after a completed stay. “It’s a very simple process for us,” explains Norbert Suchanek, General Manager, “Sojern gets us bookings, we pay, and it’s finished. There’s not a lot of extra work for me.”

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