Sojern's RevDirect™ Generates Over HK$1.9M in Direct Revenue for Lanson Place, Using Google Marketing Platform

Lanson Place Hotel has worked with Sojern and their RevDirect solution since June 2017 to drive more direct booking revenue. What started as standard, online display advertising, has now expanded to include Search Engine Marketing (SEM), for a full-funnel online marketing strategy, all run via Google Marketing Platform.

Goal

As a member of Small Luxury Hotels of The World™ (SLH), Lanson Place guarantees a unique, personal experience. But it can be tough to spread the word with limited marketing budgets. “Direct bookings are one of the best ways to maximise hotel revenue,” says Man Chan, E-Commerce Manager, “We wanted the marketing strategies of a large chain, but couldn’t afford the high upfront cost.” Enter Sojern’s RevDirect™ solution in June 2017.

Solution

Sojern’s RevDirect engages with people who are actively searching for travel to Hong Kong with messaging about Lanson Place. What began with online Display advertising quickly grew to include Search Engine Marketing (SEM). So from discovery through to booking, Lanson Place can effectively reach travellers at every stage in the funnel. And, by using Google Marketing Platform, Sojern can focus on delivering more direct bookings for Lanson Place.